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stephens.edu website review
Visit site (opens in a new tab)Reviewed 30 October 202634 issues · 87 checks
This review found 34 issues worth fixing on stephens.edu, 12 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 87 ms |
| May 16, 2026 | 87 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 81 ms |
| Jun 20, 2026 | 82 ms |
| Jun 27, 2026 | 84 ms |
| Jul 4, 2026 | 85 ms |
| Jul 11, 2026 | 86 ms |
| Jul 18, 2026 | 88 ms |
| Jul 25, 2026 | 92 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 93 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 88 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 88 ms |
| Sep 12, 2026 | 88 ms |
| Sep 19, 2026 | 92 ms |
| Sep 26, 2026 | 107 ms |
| Oct 3, 2026 | 124 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 141 ms |
| Oct 24, 2026 | 142 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
8.6 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.6 s faster on a phone.
Use efficient cache lifetimes
4.4 s · 1.0 MB21 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
Render-blocking requests
4.8 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.
Mobile performance score: 30
30/100Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, givecloud.co and Facebook and others), adding 25.9 MB and 1.8 s of main-thread time.
Vimeo adds 123 ms
123 msVimeo costs a phone 123 ms of main-thread work and 24.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
700 ms · 404 KiB6 images could be 404 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.
Minify JavaScript
750 ms · 138 KiB138 KiB could be saved by minifying JavaScript.
Google Tag Manager adds 822 ms
822 msGoogle Tag Manager costs a phone 822 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
350 ms · 94 KiBPolyfills for old browsers add 94 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 390 ms. During a long task the page ignores taps.
givecloud.co adds 328 ms
328 msgivecloud.co costs a phone 328 ms of main-thread work and 540 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 77 KiBAbout 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Facebook adds 317 ms
317 msFacebook costs a phone 317 ms of main-thread work and 252 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.9 s
8.9 sThe first text or image appears after 8.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 22.6 s
22.6 sYour largest element takes 22.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 27.1 s
27.1 sThe page becomes fully interactive after 27.1 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 63% slower for real visitors
+63%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 142 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 198 ms
198 msReal visitors wait 198 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 512 ms
512 msReal visitors wait 512 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 28.0 MB in 161 requests
28.0 MBYour homepage downloads 28.0 MB in 161 requests on a phone: other files 23.5 MB (50), scripts 2.9 MB (44) and images 1.0 MB (32). Under 2 MB keeps phones on slow connections fast.
7 images in older formats
7 images (629 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 7.9 g of CO₂ per visit
7.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.94 g of CO₂e: 953.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (23 characters)
Your title is only 23 characters: “Home - Stephens College”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“CHOOSE YOUR PATH” and “The Block Schedule”). One clear main headline is easier for people and search engines.
Meta description is long (296 characters)
Your meta description is 296 characters; Google truncates after about 160, so the end of your pitch is cut.
92 internal links, 19 external
The homepage links to 92 pages on stephens.edu and 19 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://stephens.edu/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://stephens.edu/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,073 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/news, /for-faculty-staff and /why-stephens/the-stephens-promise have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
10 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 589 words of copy
The homepage carries about 589 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “REQUEST INFO”.
10 calls to action
The homepage has 10 calls to action, for example “Block Schedule”, “Apply Now” and “Request Info”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stephens.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Fastly
Company
- Employees
- 260
- Founded
- 1833
- Headquarters
- Columbia
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on stephens.edu, including 22 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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