sterlingsolutions.co.uk website review

About 481 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

Your mobile performance score is 46 (desktop: 76). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Cloudflare CDN and others), adding 1.1 MB and 844 ms of main-thread time.

14 files are served with short cache lifetimes, so returning visitors download them again (128 KiB).

hsappstatic.net costs a phone 398 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 320 ms faster on a phone.

A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.

Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Desktop scores 76 but mobile only 46. A gap that wide usually means heavy scripts and images that hit phones hardest.

8 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 8.3 s on a phone. Good is under 1.8 s.

Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By using this website, you agree to the storing of cookies …”.

The page becomes fully interactive after 12.7 s. Good is under 3.8 s.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.154 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 229 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Your title is only 18 characters: “Sterling Solutions”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 50 characters: “A truly integrated creative and production service”. 70 to 160 characters is enough to sell the click.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.sterlingsolutions.co.uk/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to 14 pages on sterlingsolutions.co.uk and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.sterlingsolutions.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.sterlingsolutions.co.uk/pos-and-packaging has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.sterlingsolutions.co.uk/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 87 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 10 cookies (measured from a US location before any click).

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.