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sterlingstate.bank website review
Visit site (opens in a new tab)Reviewed 21 October 202635 issues · 81 checks
This review found 35 issues worth fixing on sterlingstate.bank, 16 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 111 ms |
| May 9, 2026 | 112 ms |
| May 16, 2026 | 108 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 123 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 122 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 126 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 127 ms |
| Aug 8, 2026 | 127 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 136 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 129 ms |
| Oct 3, 2026 | 125 ms |
| Oct 10, 2026 | 122 ms |
| Oct 17, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.7 s
2.1 s
2.5 s
2.9 s
3.3 s
Speed
Use efficient cache lifetimes
5.5 s · 1.6 MB29 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Improve image delivery
3.8 s · 1.2 MB5 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.
Reduce unused JavaScript
3.8 s · 659 KiBAbout 659 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Render-blocking requests
2.8 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
audioeye.com adds 1.5 s
1.5 saudioeye.com costs a phone 1.5 s of main-thread work and 349 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 39
39/100Your mobile performance score is 39 (desktop: 43). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Google Tag Manager and iovation and others), adding 1.6 MB and 2.4 s of main-thread time.
Reduce unused CSS
600 ms · 67 KiBAbout 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 388 ms
388 msGoogle Tag Manager costs a phone 388 ms of main-thread work and 633 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 313 ms. During a long task the page ignores taps.
iovation adds 267 ms
267 msiovation costs a phone 267 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 66 KiBPolyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
21 KiB21 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.2 s
21.2 sYour largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 22.3 s
22.3 sThe page becomes fully interactive after 22.3 s. Good is under 3.8 s.
First Contentful Paint: 5.2 s
5.2 sThe first text or image appears after 5.2 s on a phone. Good is under 1.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 758 ms
758 msScripts block taps and scrolling for 758 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 111 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 128 ms
128 msReal visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 778 ms
778 msReal visitors wait 778 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.058
0.058The layout barely moves while loading (CLS 0.058, good is under 0.1).
Images and page weight
1 image over 500 KB
image.jpeg weighs 525 KiB. On a phone connection a single image that size takes seconds.
Page weight: 3.7 MB in 77 requests
3.7 MBYour homepage downloads 3.7 MB in 77 requests on a phone: images 1.6 MB (11), scripts 1.5 MB (32) and fonts 371 KiB (10). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (525 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
button, link, and menuitem elements do not have accessible names.
button, link, and menuitem elements do not have accessible names. (1 element).
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
107 internal links, 14 external
The homepage links to 107 pages on sterlingstate.bank and 14 external pages.
7 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “At Sterling State Bank, we not only provide checking and savings accounts but also personal and business loans Burnsvil…”.
One H1 headline
Your main headline reads: “Personal and Business Loans in Minnesota”.
Title: 56 characters
Your title is a healthy 56 characters: “Business Loans Austin | Burnsville | Sterling State Bank”.
Canonical URL set
The canonical URL is https://www.sterlingstate.bank/.
Structured data in place
Structured data found: BankOrCreditUnion, WebPage and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.sterlingstate.bank/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.sterlingstate.bank/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (658 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
10 small tap targets
10 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Unexpected token '.'”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 384 words of copy
The homepage carries about 384 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More”.
11 calls to action
The homepage has 11 calls to action, for example “Contact Us”, “Reserve Savings” and “Learn More”.
4 short forms
4 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel and Mixpanel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Mixpanel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sterlingstate.bank, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics | Mixpanel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on sterlingstate.bank, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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