stevemadden.it website review

27 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.5 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,679 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Yotpo and others), adding 3.7 MB and 1.7 s of main-thread time.

61 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

About 1.1 MB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 432 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 144 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 324 ms of main-thread work and 945 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Yotpo costs a phone 261 ms of main-thread work and 590 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Kaltura Video Platform costs a phone 220 ms of main-thread work and 973 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

13 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.

Klaviyo costs a phone 153 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 images could be 152 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “This Holiday We're Going Places: Shop Boots & Booties”.

The page becomes fully interactive after 34.7 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 664 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 202 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 141 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.4 MB in 401 requests on a phone: scripts 2.8 MB (133), images 1.2 MB (51) and other files 1.1 MB (150). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

2 tap targets are too small or too close together to hit reliably with a finger.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (4 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 222 pages on stevemadden.it and 5 external pages.

https://stevemadden.it/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://stevemadden.it/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://stevemadden.it/customer_authentication/redirect and https://stevemadden.it/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://stevemadden.it/collections/all, https://stevemadden.it/customer_authentication/redirect, https://stevemadden.it/policies/shipping-policy, https://stevemadden.it/collections/regali-fino-a-50, https://stevemadden.it/collections/regali-sotto-i-100 and https://stevemadden.it/collections/regali-fino-a-200 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://stevemadden.it/policies/shipping-policy, https://stevemadden.it/collections/regali-per-lui, https://stevemadden.it/collections/regali-coppia-perfetta, https://stevemadden.it/collections/pensierini and https://stevemadden.it/collections/regali-senza-taglia have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://stevemadden.it/collections/regali-senza-taglia, https://stevemadden.it/collections/le-icone and https://stevemadden.it/collections/tutti-i-best-seller took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

10 images failed to load on a phone, for example https://stevemadden.it/.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 225 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 18 cookies (measured from a US location before any click).

Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.