stevemadden.nl website review

26 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

28 files are served with short cache lifetimes, so returning visitors download them again (804 KiB).

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Kaltura Video Platform and Shopify and others), adding 2.1 MB and 750 ms of main-thread time.

About 730 KiB of JavaScript is downloaded but never used on this page.

26 images could be 543 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 129 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 339 ms of main-thread work and 532 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,784 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Kaltura Video Platform costs a phone 134 ms of main-thread work and 447 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 112 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

8 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB JavaScript is shipped twice across bundles.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 25.2 s. Good is under 3.8 s.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Own The Ground Campaign”.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

The layout shifts by 0.139 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 271 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.0 MB in 314 requests on a phone: scripts 1.9 MB (74), other files 1.3 MB (148) and images 1.2 MB (39). Under 2 MB keeps phones on slow connections fast.

Cat-BOOTS.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images are downloaded at several times the size a phone draws them, for example 9e0ecedd-0819-411c-a6fb-4851f91f1a84.jpg at 1,024 px wide, shown at 40 px. Resized copies would save about 97 KiB.

1 image (96 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (96 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links must have discernible text: 5 elements on the page fail this check, rated serious by axe-core.

1 element has a tabindex above 0, which scrambles the keyboard order.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 69 characters, so Google will cut it off around 60: “Steve Madden® Nederland – Schoenen, Sneakers, Sandalen, Tassen & Meer”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://stevemadden.nl/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at stevemadden.nl/robots.txt, the first file search crawlers ask for.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

A phone browser shows 202 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://stevemadden.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

No viewport meta tag, so phones render the desktop layout zoomed out.

10 images failed to load on a phone, for example https://stevemadden.nl/.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

Large scripts ship without source maps.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 202 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 16 cookies (measured from a US location before any click).

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.