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stewleonardsgifts.com website review
Visit site (opens in a new tab)Reviewed 11 November 202647 issues · 88 checks
This review found 47 issues worth fixing on stewleonardsgifts.com, 24 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58F- #106,455 of 108,328 reviewed websitesbeats 1%
- #61,105 of 61,429 online storesbeats 0%
- #55,836 of 56,055 Shopify storesbeats 0%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 4.2 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 4.2 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 3.6 s |
| Oct 31, 2026 | 3.2 s |
| Nov 7, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 166 ms |
| May 30, 2026 | 152 ms |
| Jun 6, 2026 | 188 ms |
| Jun 13, 2026 | 186 ms |
| Jun 20, 2026 | 189 ms |
| Jun 27, 2026 | 194 ms |
| Jul 4, 2026 | 189 ms |
| Jul 11, 2026 | 202 ms |
| Jul 18, 2026 | 197 ms |
| Jul 25, 2026 | 205 ms |
| Aug 1, 2026 | 203 ms |
| Aug 8, 2026 | 203 ms |
| Aug 15, 2026 | 237 ms |
| Aug 22, 2026 | 230 ms |
| Aug 29, 2026 | 243 ms |
| Sep 5, 2026 | 228 ms |
| Sep 12, 2026 | 218 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 203 ms |
| Oct 3, 2026 | 224 ms |
| Oct 10, 2026 | 229 ms |
| Oct 17, 2026 | 213 ms |
| Oct 24, 2026 | 208 ms |
| Oct 31, 2026 | 194 ms |
| Nov 7, 2026 | 181 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.5 s
4.4 s
5.2 s
6.1 s
7.0 s
Speed
Reduce unused JavaScript
8.1 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.1 s faster on a phone.
Use efficient cache lifetimes
2.8 s · 724 KiB22 files are served with short cache lifetimes, so returning visitors download them again (724 KiB).
Render-blocking requests
2.2 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Stripe and others), adding 1.6 MB and 1.3 s of main-thread time.
Improve image delivery
800 ms · 129 KiB1 image could be 129 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
Reduce unused CSS
730 ms · 116 KiBAbout 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 730 ms faster on a phone.
Legacy JavaScript
400 ms · 113 KiBPolyfills for old browsers add 113 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.
Google Tag Manager adds 367 ms
367 msGoogle Tag Manager costs a phone 367 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 340 ms
340 msFacebook costs a phone 340 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 259 ms. During a long task the page ignores taps.
1,719 HTML elements
The page has 1,719 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Duplicated JavaScript
100 ms · 17 KiB17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 100 ms faster on a phone.
Minify JavaScript
36 KiB36 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.1 s
4.1 sReal visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.38
0.38For real visitors the layout shifts by 0.38 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 32.8 s
32.8 sYour largest element takes 32.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 32.9 s
32.9 sThe page becomes fully interactive after 32.9 s. Good is under 3.8 s.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.4 s
5.4 sThe first text or image appears after 5.4 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 166 ms to 181 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 200 ms
200 msReal visitors wait 200 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 775 ms
775 msReal visitors wait 775 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.086
0.086The layout barely moves while loading (CLS 0.086, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 401 requests
4.8 MBYour homepage downloads 4.8 MB in 401 requests on a phone: scripts 4.0 MB (287), images 337 KiB (20) and HTML 230 KiB (6). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
33 KiB1 image is downloaded at several times the size a phone draws it, for example Goldbelly_3000x600_HP_Banner.jpg at 1,500 px wide, shown at 390 px. Resized copies would save about 33 KiB.
About 1.4 g of CO₂ per visit
1.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
Interactive controls must not be nested (5 elements)
Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (162 characters)
Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://stewleonards.goldbelly.com/sitemap.xml, so Google discovers your pages only by following links.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
7 internal links, 0 external
The homepage links to 7 pages on stewleonardsgifts.com and 0 external pages.
3 checks passed
Title: 47 characters
Your title is a healthy 47 characters: “Stew Leonard's Delivered Nationwide - Goldbelly”.
Canonical URL set
The canonical URL is https://stewleonards.goldbelly.com/.
robots.txt in place
robots.txt is in place.
AI search readiness
Most text only appears after JavaScript runs
4%A phone browser shows 404 words, but the HTML your server sends has only 15. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://stewleonards.goldbelly.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
8 pages share a title
/, https://stewleonards.goldbelly.com/categories/all-products, https://stewleonards.goldbelly.com/categories/gift-boxes, https://stewleonards.goldbelly.com/categories/stews-merch, https://stewleonards.goldbelly.com/categories/gift-card and https://stewleonards.goldbelly.com/categories/group-corporate-gifting and 2 others all use the title “Stew Leonard's Delivered Nationwide - Goldbelly”. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages share a meta description
https://stewleonards.goldbelly.com/categories/all-products, https://stewleonards.goldbelly.com/categories/gift-boxes, https://stewleonards.goldbelly.com/categories/stews-merch, https://stewleonards.goldbelly.com/categories/gift-card, https://stewleonards.goldbelly.com/categories/group-corporate-gifting and https://stewleonards.goldbelly.com/categories/sympathy and 1 other use the same meta description. A description written for each page earns more clicks.
7 pages without an H1
https://stewleonards.goldbelly.com/categories/all-products, https://stewleonards.goldbelly.com/categories/gift-boxes, https://stewleonards.goldbelly.com/categories/stews-merch, https://stewleonards.goldbelly.com/categories/gift-card, https://stewleonards.goldbelly.com/categories/group-corporate-gifting and https://stewleonards.goldbelly.com/categories/sympathy and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages with very little text
https://stewleonards.goldbelly.com/categories/all-products, https://stewleonards.goldbelly.com/categories/gift-boxes, https://stewleonards.goldbelly.com/categories/stews-merch, https://stewleonards.goldbelly.com/categories/gift-card, https://stewleonards.goldbelly.com/categories/group-corporate-gifting and https://stewleonards.goldbelly.com/categories/sympathy and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
7 internal pages checked
We fetched 7 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 7 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 7 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5500049&Ver=2&mid=d705735a-0370-4263-a2dd-9f73aefc9439&bo=1&sid=ce82d5e0dde911f19483115eecd0a4b8&vid=ce82faa0dde911f1a44303e495455997&vids=1&msclkid=N&pi=918639831&lg=.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
42 of 48 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 404 words of copy
The homepage carries about 404 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US” and “apply”.
Analytics in place
Analytics detected: Google Tag Manager and Segment.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
34 cookies set on arrival
34Opening the homepage sets 34 cookies, 5 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stewleonardsgifts.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Analytics
- Google Tag Manager | Segment
- Hosting
- Heroku
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on stewleonardsgifts.com, including 22 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.