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stewleonardsgifts.com website review

Visit site (opens in a new tab)Reviewed 11 November 202647 issues · 88 checks

This review found 47 issues worth fixing on stewleonardsgifts.com, 24 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.8 sMay 23Nov 72.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.4 s
May 30, 20263.4 s
Jun 6, 20263.3 s
Jun 13, 20263.7 s
Jun 20, 20263.7 s
Jun 27, 20263.4 s
Jul 4, 20263.6 s
Jul 11, 20263.5 s
Jul 18, 20263.5 s
Jul 25, 20263.8 s
Aug 1, 20263.7 s
Aug 8, 20263.9 s
Aug 15, 20264.2 s
Aug 22, 20264.1 s
Aug 29, 20264.1 s
Sep 5, 20263.9 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.4 s
Oct 3, 20263.8 s
Oct 10, 20264.2 s
Oct 17, 20263.9 s
Oct 24, 20263.6 s
Oct 31, 20263.2 s
Nov 7, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
257 ms138 msMay 23Nov 7181 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026166 ms
May 30, 2026152 ms
Jun 6, 2026188 ms
Jun 13, 2026186 ms
Jun 20, 2026189 ms
Jun 27, 2026194 ms
Jul 4, 2026189 ms
Jul 11, 2026202 ms
Jul 18, 2026197 ms
Jul 25, 2026205 ms
Aug 1, 2026203 ms
Aug 8, 2026203 ms
Aug 15, 2026237 ms
Aug 22, 2026230 ms
Aug 29, 2026243 ms
Sep 5, 2026228 ms
Sep 12, 2026218 ms
Sep 19, 2026220 ms
Sep 26, 2026203 ms
Oct 3, 2026224 ms
Oct 10, 2026229 ms
Oct 17, 2026213 ms
Oct 24, 2026208 ms
Oct 31, 2026194 ms
Nov 7, 2026181 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stewleonardsgifts.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stewleonardsgifts.com at 0.9 s0.9 s
  2. stewleonardsgifts.com at 1.7 s1.7 s
  3. stewleonardsgifts.com at 2.6 s2.6 s
  4. stewleonardsgifts.com at 3.5 s3.5 s
  5. stewleonardsgifts.com at 4.4 s4.4 s
  6. stewleonardsgifts.com at 5.2 s5.2 s
  7. stewleonardsgifts.com at 6.1 s6.1 s
  8. stewleonardsgifts.com at 7.0 s7.0 s

Speed

13 to fix31
  • Reduce unused JavaScript

    8.1 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.1 s faster on a phone.

  • Use efficient cache lifetimes

    2.8 s · 724 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (724 KiB).

  • Render-blocking requests

    2.2 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Stripe and others), adding 1.6 MB and 1.3 s of main-thread time.

  • Improve image delivery

    800 ms · 129 KiB

    1 image could be 129 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Reduce unused CSS

    730 ms · 116 KiB

    About 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 730 ms faster on a phone.

  • Legacy JavaScript

    400 ms · 113 KiB

    Polyfills for old browsers add 113 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Google Tag Manager adds 367 ms

    367 ms

    Google Tag Manager costs a phone 367 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 340 ms

    340 ms

    Facebook costs a phone 340 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 259 ms. During a long task the page ignores taps.

  • 1,719 HTML elements

    The page has 1,719 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Duplicated JavaScript

    100 ms · 17 KiB

    17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 100 ms faster on a phone.

  • Minify JavaScript

    36 KiB

    36 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.38

    0.38

    For real visitors the layout shifts by 0.38 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 32.8 s

    32.8 s

    Your largest element takes 32.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 32.9 s

    32.9 s

    The page becomes fully interactive after 32.9 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 166 ms to 181 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 200 ms

    200 ms

    Real visitors wait 200 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 775 ms

    775 ms

    Real visitors wait 775 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.086

    0.086

    The layout barely moves while loading (CLS 0.086, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.8 MB in 401 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 401 requests on a phone: scripts 4.0 MB (287), images 337 KiB (20) and HTML 230 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    33 KiB

    1 image is downloaded at several times the size a phone draws it, for example Goldbelly_3000x600_HP_Banner.jpg at 1,500 px wide, shown at 390 px. Resized copies would save about 33 KiB.

  • About 1.4 g of CO₂ per visit

    1.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 7689
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9277
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://stewleonards.goldbelly.com/sitemap.xml, so Google discovers your pages only by following links.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 7 internal links, 0 external

    The homepage links to 7 pages on stewleonardsgifts.com and 0 external pages.

3 checks passed
  • Title: 47 characters

    Your title is a healthy 47 characters: “Stew Leonard's Delivered Nationwide - Goldbelly”.

  • Canonical URL set

    The canonical URL is https://stewleonards.goldbelly.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    4%

    A phone browser shows 404 words, but the HTML your server sends has only 15. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://stewleonards.goldbelly.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix86
  • 8 pages share a title

    /, https://stewleonards.goldbelly.com/categories/all-products, https://stewleonards.goldbelly.com/categories/gift-boxes, https://stewleonards.goldbelly.com/categories/stews-merch, https://stewleonards.goldbelly.com/categories/gift-card and https://stewleonards.goldbelly.com/categories/group-corporate-gifting and 2 others all use the title “Stew Leonard's Delivered Nationwide - Goldbelly”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages share a meta description

    https://stewleonards.goldbelly.com/categories/all-products, https://stewleonards.goldbelly.com/categories/gift-boxes, https://stewleonards.goldbelly.com/categories/stews-merch, https://stewleonards.goldbelly.com/categories/gift-card, https://stewleonards.goldbelly.com/categories/group-corporate-gifting and https://stewleonards.goldbelly.com/categories/sympathy and 1 other use the same meta description. A description written for each page earns more clicks.

  • 7 pages without an H1

    https://stewleonards.goldbelly.com/categories/all-products, https://stewleonards.goldbelly.com/categories/gift-boxes, https://stewleonards.goldbelly.com/categories/stews-merch, https://stewleonards.goldbelly.com/categories/gift-card, https://stewleonards.goldbelly.com/categories/group-corporate-gifting and https://stewleonards.goldbelly.com/categories/sympathy and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages with very little text

    https://stewleonards.goldbelly.com/categories/all-products, https://stewleonards.goldbelly.com/categories/gift-boxes, https://stewleonards.goldbelly.com/categories/stews-merch, https://stewleonards.goldbelly.com/categories/gift-card, https://stewleonards.goldbelly.com/categories/group-corporate-gifting and https://stewleonards.goldbelly.com/categories/sympathy and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 7 internal pages checked

    We fetched 7 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 7 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5500049&Ver=2&mid=d705735a-0370-4263-a2dd-9f73aefc9439&bo=1&sid=ce82d5e0dde911f19483115eecd0a4b8&vid=ce82faa0dde911f1a44303e495455997&vids=1&msclkid=N&pi=918639831&lg=.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    42 of 48 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 404 words of copy

    The homepage carries about 404 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US” and “apply”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Segment.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies, 5 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stewleonardsgifts.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
10 Shopify Products;Shopify;Shopify Plus
Analytics
Google Tag Manager | Segment
Hosting
Heroku

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on stewleonardsgifts.com, including 22 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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