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stirrings.com website review
Visit site (opens in a new tab)Reviewed 5 November 202626 issues · 79 checks
This review found 26 issues worth fixing on stirrings.com, 4 of them high impact, across 79 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #2,960 of 92,852 reviewed websitesbeats 95%
- #1,453 of 49,444 online storesbeats 95%
- #1,406 of 44,612 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 72 ms |
| May 23, 2026 | 74 ms |
| May 30, 2026 | 74 ms |
| Jun 6, 2026 | 73 ms |
| Jun 13, 2026 | 74 ms |
| Jun 20, 2026 | 72 ms |
| Jun 27, 2026 | 78 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 79 ms |
| Jul 18, 2026 | 73 ms |
| Jul 25, 2026 | 71 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 74 ms |
| Aug 15, 2026 | 79 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 85 ms |
| Sep 5, 2026 | 81 ms |
| Sep 12, 2026 | 80 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 79 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 87 ms |
| Oct 17, 2026 | 86 ms |
| Oct 24, 2026 | 87 ms |
| Oct 31, 2026 | 86 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 86
86/100Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Use efficient cache lifetimes
450 ms · 253 KiB23 files are served with short cache lifetimes, so returning visitors download them again (253 KiB).
Reduce unused JavaScript
270 ms · 306 KiBAbout 306 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 270 ms faster on a phone.
bc0a.com adds 89 ms
89 msbc0a.com costs a phone 89 ms of main-thread work and 374 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Optanon, bc0a.com and Shopify and others), adding 996 KiB and 418 ms of main-thread time.
Improve image delivery
206 KiB9 images could be 206 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 80 ms. During a long task the page ignores taps.
Reduce unused CSS
43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 720 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 7.6 s
7.6 sThe page becomes fully interactive after 7.6 s. Good is under 3.8 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 2.7 s
2.7 sYour largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses tracking technologies to enable our websi…”. Most of its time is element render delay (2.4 s).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 72 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 84 ms
84 msReal visitors wait 84 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 405 ms
405 msReal visitors wait 405 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 34 ms
34 msScripts block the page for only 34 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.0 MB in 167 requests
2.0 MBYour homepage downloads 2.0 MB in 167 requests on a phone: scripts 770 KiB (58), other files 677 KiB (73) and images 534 KiB (28). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (272 characters)
Your meta description is 272 characters; Google truncates after about 160, so the end of your pitch is cut.
52 internal links, 12 external
The homepage links to 52 pages on stirrings.com and 12 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Stirrings”.
Title: 58 characters
Your title is a healthy 58 characters: “Cocktail Mixers and Craft Cocktail Ingredients | Stirrings”.
Canonical URL set
The canonical URL is https://stirrings.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://stirrings.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://stirrings.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (348 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://stirrings.com/collections has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'inlineFormJavascript')”.
2 checks passed
Tap targets are thumb-sized
39 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 9 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 293 words of copy
The homepage carries about 293 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Subscribe”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stirrings.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Onetrust Consent Management · Minmaxify Order Limits · Appikon Back In Stock · chimpstatic.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Fall River
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on stirrings.com, including 10 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.