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stitchyfish.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 79 checks

This review found 31 issues worth fixing on stitchyfish.com, 10 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
847 ms706 msMay 16Oct 31787 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026803 ms
May 23, 2026743 ms
May 30, 2026728 ms
Jun 6, 2026722 ms
Jun 13, 2026731 ms
Jun 20, 2026770 ms
Jun 27, 2026785 ms
Jul 4, 2026787 ms
Jul 11, 2026784 ms
Jul 18, 2026782 ms
Jul 25, 2026779 ms
Aug 1, 2026772 ms
Aug 8, 2026748 ms
Aug 15, 2026753 ms
Aug 22, 2026760 ms
Aug 29, 2026786 ms
Sep 5, 2026822 ms
Sep 12, 2026827 ms
Sep 19, 2026831 ms
Sep 26, 2026821 ms
Oct 3, 2026820 ms
Oct 10, 2026819 ms
Oct 17, 2026817 ms
Oct 24, 2026795 ms
Oct 31, 2026787 ms
Real-visitor tap response (INP)75th percentile, phones
139 ms128 msMay 16Oct 31129 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026136 ms
May 23, 2026137 ms
May 30, 2026137 ms
Jun 6, 2026137 ms
Jun 13, 2026137 ms
Jun 20, 2026137 ms
Jun 27, 2026138 ms
Jul 4, 2026138 ms
Jul 11, 2026138 ms
Jul 18, 2026138 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026137 ms
Aug 22, 2026137 ms
Aug 29, 2026138 ms
Sep 5, 2026138 ms
Sep 12, 2026137 ms
Sep 19, 2026137 ms
Sep 26, 2026137 ms
Oct 3, 2026133 ms
Oct 10, 2026131 ms
Oct 17, 2026129 ms
Oct 24, 2026129 ms
Oct 31, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stitchyfish.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stitchyfish.com at 0.4 s0.4 s
  2. stitchyfish.com at 0.8 s0.8 s
  3. stitchyfish.com at 1.2 s1.2 s
  4. stitchyfish.com at 1.6 s1.6 s
  5. stitchyfish.com at 2.0 s2.0 s
  6. stitchyfish.com at 2.3 s2.3 s
  7. stitchyfish.com at 2.7 s2.7 s
  8. stitchyfish.com at 3.1 s3.1 s

Speed

10 to fix46
  • Improve image delivery

    4.0 s · 1.7 MB

    25 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.0 s faster on a phone.

  • Reduce unused JavaScript

    2.4 s · 689 KiB

    About 689 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TikTok and Klaviyo and others), adding 1.2 MB and 1.3 s of main-thread time.

  • Render-blocking requests

    750 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Google Tag Manager adds 602 ms

    602 ms

    Google Tag Manager costs a phone 602 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.

  • Klaviyo adds 223 ms

    223 ms

    Klaviyo costs a phone 223 ms of main-thread work and 402 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,675 HTML elements

    The page has 1,675 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    250 ms · 119 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (119 KiB).

  • Reduce unused CSS

    150 ms · 56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 22.6 s

    22.6 s

    Your largest element takes 22.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Get 15% OFF! Sign Up To Receive 15% OFF, Gain Early Access …”.

  • Time to Interactive: 23.1 s

    23.1 s

    The page becomes fully interactive after 23.1 s. Good is under 3.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 781 ms

    781 ms

    Scripts block taps and scrolling for 781 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 136 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 477 ms

    477 ms

    Real visitors wait 477 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.5 MB in 304 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 304 requests on a phone: images 2.8 MB (48), scripts 1.5 MB (95) and other files 840 KiB (131). Under 2 MB keeps phones on slow connections fast.

  • 8 images below the first screen load straight away

    8 images further down the page (229 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9498
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • One H1 headline

    Your <h1> is empty.

  • 105 internal links, 3 external

    The homepage links to 105 pages on stitchyfish.com and 3 external pages.

6 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “WELCOME TO STITCHY FISH! Here you will find the BEST in quality classic smocked, appliquéd, and heirloom pieces at supe…”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Stitchy Fish | Children's Boutique”.

  • Canonical URL set

    The canonical URL is https://www.stitchyfish.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.stitchyfish.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (248 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.stitchyfish.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 4 pages share 2 titles

    https://www.stitchyfish.com/collections/girlsets and https://www.stitchyfish.com/collections/boysets-1 all use the title “Sets – Stitchy Fish”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    https://www.stitchyfish.com/pages/vip-text-group, https://www.stitchyfish.com/collections/new-arrivals, https://www.stitchyfish.com/collections/christmas-pre-order, https://www.stitchyfish.com/collections/thanksgiving-pre-order-2026, https://www.stitchyfish.com/collections/valentines-day-27 and https://www.stitchyfish.com/collections/girls and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9270
  • 1 broken image

    1 image failed to load on a phone, for example https://www.klaviyo.com/forms/undefined.

  • 14 small tap targets

    14 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 5 distorted images

    5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 329 words of copy

    The homepage carries about 329 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CLICK HERE FOR 15% OFF YOUR FIRST ORDER!” and “PRE-ORDER FESTIVE CHRISTMAS STYLES NOW!”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “CLICK HERE FOR 15% OFF YOUR FIRST ORDER!”, “PRE-ORDER FESTIVE CHRISTMAS STYLES NOW!” and “Christmas Pre-Order 26”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: TikTok Pixel.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stitchyfish.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Zepto Product Personalizer · Elevar Conversion Tracking · Gorgias Live Chat Helpdesk · stamped.io · klaviyo.com · useamp.com · usefomo.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Hoover

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on stitchyfish.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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