stoov.com website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

A phone's processor spends 5.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Cookiebot and others), adding 2.6 MB and 1.4 s of main-thread time.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

About 784 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 140 ms faster on a phone.

Google Tag Manager costs a phone 538 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

26 files are served with short cache lifetimes, so returning visitors download them again (435 KiB).

Shopify costs a phone 195 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,898 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

11 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need.

44 KiB could be saved by minifying JavaScript.

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 28.8 s. Good is under 3.8 s.

Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 361 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 150 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.2 MB in 548 requests on a phone: scripts 2.4 MB (189), other files 1.5 MB (289) and images 563 KiB (32). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

24 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 82 characters, so Google will cut it off around 60: “Stoov | Cordless Infrared Warmables – Stoov® | Cordless Heated Cushions & Blankets”.

There are 2 <h1> headlines (“Stoov® | Cordless Heated Cushions & Blankets” and “Bring on the cold”). One clear main headline is easier for people and search engines.

The homepage links to 111 pages on stoov.com and 12 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://stoov.com/blogs/warmth-explained and https://stoov.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://stoov.com/pages/turn-down-the-thermostat, https://stoov.com/pages/technology, https://stoov.com/blogs/warmth-explained, https://stoov.com/collections/bestsellers, https://stoov.com/collections/all-products and https://stoov.com/collections/heated-cushions and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_AUTHORITY_INVALID”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 560 words of visible text.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 21 cookies (measured from a US location before any click).

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.