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store974.com website review
Visit site (opens in a new tab)Reviewed 18 October 202647 issues · 96 checks
This review found 47 issues worth fixing on store974.com, 18 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #91,196 of 103,484 reviewed websitesbeats 10%
- #53,817 of 57,712 online storesbeats 5%
- #49,540 of 52,506 Shopify storesbeats 5%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.0 s |
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 132 ms |
| May 2, 2026 | 136 ms |
| May 9, 2026 | 137 ms |
| May 16, 2026 | 138 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 144 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 149 ms |
| Aug 15, 2026 | 152 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 152 ms |
| Oct 3, 2026 | 151 ms |
| Oct 10, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.9 s · 641 KiBAbout 641 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Improve image delivery
1.1 s · 457 KiB14 images could be 457 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 31). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
9,819 HTML elements
The page has 9,819 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Facebook and others), adding 1.7 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
750 ms · 379 KiB22 files are served with short cache lifetimes, so returning visitors download them again (379 KiB).
Shopify adds 339 ms
339 msShopify costs a phone 339 ms of main-thread work and 616 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 65 KiBPolyfills for old browsers add 65 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 270 ms. During a long task the page ignores taps.
Render-blocking requests
150 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Reduce unused CSS
45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
29 KiB29 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 47 ms
47 msYour server sent the HTML in 47 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.2 s
14.2 sYour largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 20.6 s
20.6 sThe page becomes fully interactive after 20.6 s. Good is under 3.8 s.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Total Blocking Time: 550 ms
550 msScripts block taps and scrolling for 550 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.102
0.102The layout shifts by 0.102 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 132 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 161 ms
161 msReal visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 602 ms
602 msReal visitors wait 602 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 4.0 MB in 323 requests
4.0 MBYour homepage downloads 4.0 MB in 323 requests on a phone: scripts 1.8 MB (116), other files 1.0 MB (151) and images 710 KiB (25). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
313 KiB2 images are downloaded at several times the size a phone draws them, for example logo_flexed.png at 10,399 px wide, shown at 132 px. Resized copies would save about 313 KiB.
About 1.1 g of CO₂ per visit
1.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
8 buttons without a name
8 buttons have no accessible name, so screen readers announce just “button”.
89 text elements with low contrast
89 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
24 elements hidden from screen readers can still receive keyboard focus.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (2 elements)
Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
66 links without text
66 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 281 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
62 links crawlers can't follow
62 links have no real href, so search engines can't follow them.
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Store974 - Qatar's Gaming Store - PC Gaming - Graphics Cards - Cases”.
Meta description is long (319 characters)
Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.
510 internal links, 0 external
The homepage links to 510 pages on store974.com and 0 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://store974.com/en-us.
Structured data in place
Structured data found: Organization, WebSite and WholesaleStore.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://store974.com/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
38%The HTML your server sends has 764 of the 2,021 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://store974.com/llms.txt (1 KiB, 1 link), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://store974.com/en-us and https://store974.com/ar all use the title “Store974 - Qatar's Gaming Store - PC Gaming - Graphics Cards - Cases”. Search engines can't tell which page to show for a search, so each competes with the others.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://store974.com/ar, whose canonical is https://store974.com/en-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://store974.com/ar, https://store974.com/en-us/collections/components and https://store974.com/en-us/collections/accessories have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://store974.com/ar has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://store974.com/ar took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://store974.com/en-us.
112 small tap targets
112 of 185 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,021 words of copy
The homepage carries about 2,021 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
1 call to action
The homepage has 1 call to action, for example “Shop Now”.
118 short forms
118 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 115 testimonial or review blocks and 12 trust badges.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel and TikTok Pixel.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at store974.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on store974.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.