strat7.com website review

The page has 1,721 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

1 long task block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

About 35 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 third-party service load with your homepage (Google Fonts), adding 26 KiB and 0 ms of main-thread time.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

The layout shifts by 0.161 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 128 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 15.7 MB in 21 requests on a phone: media 14.8 MB (1), images 814 KiB (12) and HTML 103 KiB (1). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 4.46 g of CO₂e: 535.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

The homepage links to 112 pages on strat7.com and 2 external pages.

/about, /press-releases, /specialisms/strategic-insights, /specialisms/segmentation, /specialisms/cultural-insights and /specialisms/insight-community and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://strat7.com/wp-content/uploads/2026/10/STRAT7_a_new_standard_of_data.webp?v=2.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 link from your homepage to your own site is broken, for example https://strat7.com/case-studies/a-heritage-british-confectionery-brand/ (404).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

strat7.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

strat7.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 643 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.