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stratiaskin.com website review
Visit site (opens in a new tab)Reviewed 9 November 202640 issues · 90 checks
This review found 40 issues worth fixing on stratiaskin.com, 13 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,995 of 109,350 reviewed websitesbeats 66%
- #20,633 of 61,859 online storesbeats 60%
- #19,953 of 56,401 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 141 ms |
| May 30, 2026 | 144 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 141 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 149 ms |
| Jul 25, 2026 | 159 ms |
| Aug 1, 2026 | 161 ms |
| Aug 8, 2026 | 165 ms |
| Aug 15, 2026 | 166 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 155 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 163 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 181 ms |
| Oct 17, 2026 | 184 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 178 ms |
| Nov 7, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.3 s
4.2 s
5.0 s
5.8 s
6.7 s
Speed
Render-blocking requests
1.5 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,967 HTML elements
The page has 3,967 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 1.8 MB and 922 ms of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 809 KiBAbout 809 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 557 KiB32 files are served with short cache lifetimes, so returning visitors download them again (557 KiB).
Reduce unused CSS
450 ms · 90 KiBAbout 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 372 ms
372 msGoogle Tag Manager costs a phone 372 ms of main-thread work and 660 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 118 KiB8 images could be 118 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 160 ms
160 msShopify costs a phone 160 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 129 ms
129 msKlaviyo costs a phone 129 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.
Legacy JavaScript
58 KiBPolyfills for old browsers add 58 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 21.9 s
21.9 sThe page becomes fully interactive after 21.9 s. Good is under 3.8 s.
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 141 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 852 ms
852 msReal visitors wait 852 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 497 ms
497 msScripts block taps and scrolling for 497 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 251 requests
3.8 MBYour homepage downloads 3.8 MB in 251 requests on a phone: scripts 2.2 MB (108), other files 750 KiB (92) and images 392 KiB (21). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
32 links without text
32 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
140 internal links, 15 external
The homepage links to 140 pages on stratiaskin.com and 15 external pages.
7 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “Stratia is an obsessively researched skincare brand that uses only the most effective and essential ingredients. We mak…”.
Title: 53 characters
Your title is a healthy 53 characters: “Stratia Effective skincare for all, backed by science”.
Canonical URL set
The canonical URL is https://www.stratiaskin.com/.
Structured data in place
Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.stratiaskin.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.stratiaskin.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (916 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages are broken
Your homepage links to https://www.stratiaskin.com/pages/quiz and https://www.stratiaskin.com/blogs/all-posts, which answer with an error. Visitors hit a dead end and search engines drop them.
3 pages without a meta description
https://www.stratiaskin.com/pages/loyalty-program, https://www.stratiaskin.com/collections/treatments and https://www.stratiaskin.com/collections/skin-barrier have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://www.stratiaskin.com/collections/all, https://www.stratiaskin.com/blogs/ingredients, https://www.stratiaskin.com/pages/about-us, https://www.stratiaskin.com/pages/loyalty-program, https://www.stratiaskin.com/collections/treatments and https://www.stratiaskin.com/collections/skin-barrier have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “NetworkError: Failed to execute 'importScripts' on 'WorkerGlobalScope': The script at 'https://analytics.tiktok.com/i18…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
64 of 78 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 599 words of copy
The homepage carries about 599 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
16 calls to action
The homepage has 16 calls to action, for example “Shop”, “Shop All” and “Shop by Product Show menu”.
26 short forms
26 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 4 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
36 cookies set on arrival
36Opening the homepage sets 36 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
55 other companies contacted
Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stratiaskin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yoast Seo · Checkmate · Attentive · Klaviyo Email Marketing Sms · Videowise Video Commerce · Rivo Loyalty Rewards Referrals · Upcart · cloudfront.net · enzuzo.com · gorgias.chat · attn.tv · octaneai.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on stratiaskin.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.