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straye.com website review

Visit site (opens in a new tab)Reviewed 6 November 202649 issues · 109 checks

This review found 49 issues worth fixing on straye.com, 19 of them high impact, across 109 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.5 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.8 s
Oct 10, 20261.9 s
Oct 17, 20262.1 s
Oct 24, 20262.3 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
106 ms89 msMay 16Oct 3192 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026102 ms
May 30, 2026102 ms
Jun 6, 2026102 ms
Jun 13, 202699 ms
Jun 20, 202698 ms
Jun 27, 202698 ms
Jul 4, 202698 ms
Jul 11, 202696 ms
Jul 18, 202696 ms
Jul 25, 202696 ms
Aug 1, 202696 ms
Aug 8, 202697 ms
Aug 15, 202699 ms
Aug 22, 202697 ms
Aug 29, 2026101 ms
Sep 5, 2026102 ms
Sep 12, 2026102 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 202699 ms
Oct 10, 202696 ms
Oct 17, 202694 ms
Oct 24, 202691 ms
Oct 31, 202692 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of straye.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. straye.com at 3.9 s3.9 s
  2. straye.com at 7.7 s7.7 s
  3. straye.com at 11.6 s11.6 s
  4. straye.com at 15.5 s15.5 s
  5. straye.com at 19.3 s19.3 s
  6. straye.com at 23.2 s23.2 s
  7. straye.com at 27.1 s27.1 s
  8. straye.com at 31.0 s31.0 s

straye.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix42
  • Reduce unused JavaScript

    4.3 s · 887 KiB

    About 887 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 264 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (264 KiB).

  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 1.9 MB and 1.2 s of main-thread time.

  • Improve image delivery

    900 ms · 271 KiB

    4 images could be 271 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 558 ms

    558 ms

    Google Tag Manager costs a phone 558 ms of main-thread work and 659 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    320 ms · 131 KiB

    About 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 320 ms faster on a phone.

  • Klaviyo adds 299 ms

    299 ms

    Klaviyo costs a phone 299 ms of main-thread work and 666 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    320 ms · 30 KiB

    30 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    300 ms · 35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,989 HTML elements

    The page has 1,989 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 149 ms

    149 ms

    Shopify costs a phone 149 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.6 s

    16.6 s

    Your largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “LOGAN PUFF - GLOSS PACK”.

  • Speed Index: 12.8 s

    12.8 s

    Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 17.9 s

    17.9 s

    The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 562 ms

    562 ms

    Scripts block taps and scrolling for 562 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 101 ms

    101 ms

    Real visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 412 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 412 requests on a phone: scripts 2.0 MB (109), other files 1.4 MB (256) and images 804 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8887
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Hidden but focusable

    49 elements hidden from screen readers can still receive keyboard focus.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (18 elements)

    All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 53 links without text

    53 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 109 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (6 characters)

    Your title is only 6 characters: “STRAYE”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 186 internal links, 3 external

    The homepage links to 186 pages on straye.com and 3 external pages.

6 checks passed
  • Meta description: 106 characters

    Your meta description is 106 characters: “STRAYE is for skaters, creators, misfits and outlaws. Bold, exaggerated and unfiltered. Welcome to STRAYE.”.

  • Canonical URL set

    The canonical URL is https://straye.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://straye.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /pages/krew and /customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25128742&Ver=2&mid=383a6f06-50b7-40ed-86d5-e43d2ff8734d&bo=1&sid=148e9ee0d98911f1be2a6b85f40185e8&vid=14981690d98911f1b6a4ffc10b25a8a4&vids=1&msclkid=N&pi=918639831&lg.

  • 19 small tap targets

    19 of 77 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://straye.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (straye.com).

  • Valid certificate (49 days left)

    The certificate from Let's Encrypt · YE1 verifies for straye.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://straye.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    straye.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    straye.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    straye.com was registered in Sep 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2031

    straye.com is registered until Sep 2031.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 43 words

    The homepage has only about 43 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE” and “TRACK ORDER”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “SUBSCRIBE”, “TRACK ORDER” and “Shop now”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Linkedoption · Reamaze Live Chat Helpdesk · Orderify · Minmaxify Order Limits · Aftersell · Upcart · b-cdn.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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