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structall.com website review

Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 84 checks

This review found 41 issues worth fixing on structall.com, 15 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.2 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.2 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
164 ms69 msMay 16Oct 31121 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202688 ms
May 23, 202680 ms
May 30, 202685 ms
Jun 6, 202685 ms
Jun 13, 202686 ms
Jun 20, 202699 ms
Jun 27, 2026104 ms
Jul 4, 2026112 ms
Jul 11, 2026114 ms
Jul 18, 2026129 ms
Jul 25, 2026153 ms
Aug 1, 2026143 ms
Aug 8, 2026127 ms
Aug 15, 2026112 ms
Aug 22, 2026106 ms
Aug 29, 2026104 ms
Sep 5, 2026103 ms
Sep 12, 2026121 ms
Sep 19, 2026136 ms
Sep 26, 2026144 ms
Oct 3, 2026144 ms
Oct 10, 2026136 ms
Oct 17, 2026129 ms
Oct 24, 2026126 ms
Oct 31, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of structall.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. structall.com at 2.0 s2.0 s
  2. structall.com at 3.9 s3.9 s
  3. structall.com at 5.9 s5.9 s
  4. structall.com at 7.8 s7.8 s
  5. structall.com at 9.8 s9.8 s
  6. structall.com at 11.8 s11.8 s
  7. structall.com at 13.7 s13.7 s
  8. structall.com at 15.7 s15.7 s

Speed

14 to fix33
  • Reduce unused JavaScript

    21.8 s · 9.3 MB

    About 9.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 21.8 s faster on a phone.

  • Use efficient cache lifetimes

    22.1 s · 4.3 MB

    31 files are served with short cache lifetimes, so returning visitors download them again (4.3 MB).

  • Minify JavaScript

    12.7 s · 1.3 MB

    1.3 MB could be saved by minifying JavaScript.

  • jotfor.ms adds 1.5 s

    1.5 s

    jotfor.ms costs a phone 1.5 s of main-thread work and 12.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • flipsnack.com adds 1.1 s

    1.1 s

    flipsnack.com costs a phone 1.1 s of main-thread work and 3.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.8 s

    A phone's processor spends 11.8 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (jotfor.ms, flipsnack.com and YouTube and others), adding 18.1 MB and 3.4 s of main-thread time.

  • Improve image delivery

    400 ms · 936 KiB

    14 images could be 936 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 493 KiB

    About 493 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 706 ms. During a long task the page ignores taps.

  • YouTube adds 412 ms

    412 ms

    YouTube costs a phone 412 ms of main-thread work and 1,014 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 268 ms

    268 ms

    Shopify costs a phone 268 ms of main-thread work and 635 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,224 HTML elements

    The page has 2,224 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 33.9 s

    33.9 s

    Your largest element takes 33.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 19.4 s

    19.4 s

    Visually, the page fills in at 19.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 109.7 s

    109.7 s

    The page becomes fully interactive after 109.7 s. Good is under 3.8 s.

  • Total Blocking Time: 2.2 s

    2.2 s

    Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 247 ms

    247 ms

    Real visitors wait 247 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 503 ms

    503 ms

    Real visitors wait 503 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 22.1 MB in 590 requests

    22.1 MB

    Your homepage downloads 22.1 MB in 590 requests on a phone: scripts 15.6 MB (252), images 3.3 MB (45) and fonts 1.3 MB (17). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    sanibel_base_model_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 12 images below the first screen load straight away

    12 images further down the page (283 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.3 g of CO₂ per visit

    6.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.26 g of CO₂e: 751.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9495
  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 69 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (248 characters)

    Your meta description is 248 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 107 internal links, 19 external

    The homepage links to 107 pages on structall.com and 19 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Structall Building Systems”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Snap-N-Lock SIPs and More – Structall Building Systems”.

  • Canonical URL set

    The canonical URL is https://structall.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://structall.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,007 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://structall.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 10 pages without a meta description

    https://structall.com/pages/engineering, https://structall.com/pages/builder-resource, https://structall.com/collections/home-floor-plans, https://structall.com/pages/commercial-sip-construction, https://structall.com/pages/gallery and https://structall.com/pages/main-faqs and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://structall.com/collections/fabric-shield%C2%AE-hardware, whose canonical is https://structall.com/collections/fabric-shield%c2%ae-hardware. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://structall.com/pages/snap-n-lock, https://structall.com/pages/builder-resource and https://structall.com/pages/main-faqs have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 small tap targets

    4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 258 words of copy

    The homepage carries about 258 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Quote (0)”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “Contact” and “Order note”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at structall.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sa Request A Quote · Smart Accessibility · chimpstatic.com · elfsight.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Oldsmar

Upkeep, stack, hiring and company data from programmable.info

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