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structall.com website review
Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 84 checks
This review found 41 issues worth fixing on structall.com, 15 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #57,628 of 94,306 reviewed websitesbeats 34%
- #35,106 of 50,586 online storesbeats 26%
- #33,110 of 45,720 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 88 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 85 ms |
| Jun 6, 2026 | 85 ms |
| Jun 13, 2026 | 86 ms |
| Jun 20, 2026 | 99 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 114 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 153 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 127 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 106 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 103 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 144 ms |
| Oct 10, 2026 | 136 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 126 ms |
| Oct 31, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.0 s
3.9 s
5.9 s
7.8 s
9.8 s
11.8 s
13.7 s
15.7 s
Speed
Reduce unused JavaScript
21.8 s · 9.3 MBAbout 9.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 21.8 s faster on a phone.
Use efficient cache lifetimes
22.1 s · 4.3 MB31 files are served with short cache lifetimes, so returning visitors download them again (4.3 MB).
Minify JavaScript
12.7 s · 1.3 MB1.3 MB could be saved by minifying JavaScript.
jotfor.ms adds 1.5 s
1.5 sjotfor.ms costs a phone 1.5 s of main-thread work and 12.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
flipsnack.com adds 1.1 s
1.1 sflipsnack.com costs a phone 1.1 s of main-thread work and 3.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.8 s
A phone's processor spends 11.8 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (jotfor.ms, flipsnack.com and YouTube and others), adding 18.1 MB and 3.4 s of main-thread time.
Improve image delivery
400 ms · 936 KiB14 images could be 936 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Reduce unused CSS
300 ms · 493 KiBAbout 493 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 706 ms. During a long task the page ignores taps.
YouTube adds 412 ms
412 msYouTube costs a phone 412 ms of main-thread work and 1,014 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 268 ms
268 msShopify costs a phone 268 ms of main-thread work and 635 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,224 HTML elements
The page has 2,224 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 33.9 s
33.9 sYour largest element takes 33.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 19.4 s
19.4 sVisually, the page fills in at 19.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 109.7 s
109.7 sThe page becomes fully interactive after 109.7 s. Good is under 3.8 s.
Total Blocking Time: 2.2 s
2.2 sScripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.
Real-user INP: 247 ms
247 msReal visitors wait 247 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 47% slower for real visitors
+47%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 503 ms
503 msReal visitors wait 503 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.026
0.026The layout barely moves while loading (CLS 0.026, good is under 0.1).
Images and page weight
Page weight: 22.1 MB in 590 requests
22.1 MBYour homepage downloads 22.1 MB in 590 requests on a phone: scripts 15.6 MB (252), images 3.3 MB (45) and fonts 1.3 MB (17). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
sanibel_base_model_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
12 images below the first screen load straight away
12 images further down the page (283 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.3 g of CO₂ per visit
6.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.26 g of CO₂e: 751.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
Frames without titles
2 frames have no title, so screen-reader users cannot tell what they contain.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 69 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (248 characters)
Your meta description is 248 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
107 internal links, 19 external
The homepage links to 107 pages on structall.com and 19 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Structall Building Systems”.
Title: 54 characters
Your title is a healthy 54 characters: “Snap-N-Lock SIPs and More – Structall Building Systems”.
Canonical URL set
The canonical URL is https://structall.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://structall.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,007 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://structall.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
10 pages without a meta description
https://structall.com/pages/engineering, https://structall.com/pages/builder-resource, https://structall.com/collections/home-floor-plans, https://structall.com/pages/commercial-sip-construction, https://structall.com/pages/gallery and https://structall.com/pages/main-faqs and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://structall.com/collections/fabric-shield%C2%AE-hardware, whose canonical is https://structall.com/collections/fabric-shield%c2%ae-hardware. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://structall.com/pages/snap-n-lock, https://structall.com/pages/builder-resource and https://structall.com/pages/main-faqs have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 third-party cookies
7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 small tap targets
4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 258 words of copy
The homepage carries about 258 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Quote (0)”.
9 calls to action
The homepage has 9 calls to action, for example “Contact Us”, “Contact” and “Order note”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at structall.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Sa Request A Quote · Smart Accessibility · chimpstatic.com · elfsight.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Oldsmar
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on structall.com, including 22 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.