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stryve.com website review
Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 76 checks
This review found 36 issues worth fixing on stryve.com, 15 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #61,944 of 94,091 reviewed websitesbeats 30%
- #37,348 of 50,423 online storesbeats 22%
- #35,087 of 45,560 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 3.3 s |
| Nov 7, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 178 ms |
| May 30, 2026 | 148 ms |
| Jun 6, 2026 | 150 ms |
| Jun 13, 2026 | 150 ms |
| Jun 20, 2026 | 150 ms |
| Jun 27, 2026 | 150 ms |
| Jul 4, 2026 | 149 ms |
| Jul 11, 2026 | 148 ms |
| Jul 18, 2026 | 149 ms |
| Jul 25, 2026 | 158 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 153 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 134 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 127 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 134 ms |
| Oct 10, 2026 | 139 ms |
| Oct 17, 2026 | 152 ms |
| Oct 24, 2026 | 152 ms |
| Oct 31, 2026 | 196 ms |
| Nov 7, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
59.2 s · 19.4 MB16 images could be 19.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 59.2 s faster on a phone.
Render-blocking requests
3.5 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.
Reduce unused JavaScript
1.4 s · 269 KiBAbout 269 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Klaviyo adds 176 ms
176 msKlaviyo costs a phone 176 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Google Tag Manager and rechargecdn.com and others), adding 718 KiB and 425 ms of main-thread time.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 109 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
76 KiB10 files are served with short cache lifetimes, so returning visitors download them again (76 KiB).
Legacy JavaScript
55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 794 ms of it running JavaScript. That is comfortably low.
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 74.9 s
74.9 sYour largest element takes 74.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Background image for hero”.
Time to Interactive: 75.7 s
75.7 sThe page becomes fully interactive after 75.7 s. Good is under 3.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 178 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 196 ms
196 msReal visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user TTFB: 589 ms
589 msReal visitors wait 589 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 170 ms
170 msScripts block the page for only 170 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.018
0.018The layout barely moves while loading (CLS 0.018, good is under 0.1).
Images and page weight
Page weight: 20.8 MB in 114 requests
20.8 MBYour homepage downloads 20.8 MB in 114 requests on a phone: images 19.7 MB (25), scripts 871 KiB (55) and fonts 214 KiB (3). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 14.0 MB together. On a phone connection a single image that size takes seconds.
8 images far larger than shown
14.5 MB8 images are downloaded at several times the size a phone draws them, for example image at 6,000 px wide, shown at 390 px. Resized copies would save about 14.5 MB.
5 images in older formats
5 images (13.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 5.9 g of CO₂ per visit
5.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.90 g of CO₂e: 707.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (21 characters)
Your title is only 21 characters: “Stryve Protein Snacks”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
3 H1 headlines
There are 3 <h1> headlines (“OUR FOOD”, “Eat steak, don’t be a jerky!” and “Snacking as it should be”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://stryve.com/sitemap.xml, so Google discovers your pages only by following links.
34 internal links, 9 external
The homepage links to 34 pages on stryve.com and 9 external pages.
2 checks passed
Meta description: 74 characters
Your meta description is 74 characters: “Eat steak, don't be a jerky! Enjoy all-natural, keto-friendly beef snacks.”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://stryve.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (310 words), so crawlers that don't run JavaScript still read it.
Other pages
5 linked pages are broken
Your homepage links to https://stryve.com/shop/original-sliced-beef-biltong, https://stryve.com/shop/smoked-beef-biltong, https://stryve.com/shop/sliced-biltong-peppered, https://stryve.com/shop/sliced-biltong-original-folds-of-honor-edition and https://stryve.com/shop/hatch-green-chile-steak-bites, which answer with an error. Visitors hit a dead end and search engines drop them.
7 pages share a title
/, https://stryve.com/shop, https://stryve.com/stores, https://stryve.com/subscribe, https://stryve.com/legal/shipping and https://stryve.com/legal/privacy and 1 other all use the title “Stryve Protein Snacks”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages share a meta description
https://stryve.com/shop, https://stryve.com/stores, https://stryve.com/subscribe, https://stryve.com/legal/shipping, https://stryve.com/legal/privacy and https://stryve.com/contact use the same meta description. A description written for each page earns more clicks.
3 pages with very little text
https://stryve.com/stores, https://stryve.com/subscribe and https://stryve.com/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'appendChild')”.
2 checks passed
Tap targets are thumb-sized
20 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 293 words of copy
The homepage carries about 293 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Where to buy”, “Subscribe” and “Shop all products”.
1 short form
A short form (0 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Xandr (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stryve.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Cloudflare
Hiring
- Hiring
- 5 open roles
- Teams
- Human Resources (1), IT (1), Marketing (1), Product (1)
- Job board
- bamboohr
- Careers page
- stryve.bamboohr.com/careers (opens in a new tab)
Company
- Headquarters
- Plano
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on stryve.com, including 13 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.