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stryve.com website review

Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 76 checks

This review found 36 issues worth fixing on stryve.com, 15 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.8 sMay 23Nov 73.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.0 s
May 30, 20262.9 s
Jun 6, 20263.2 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.2 s
Aug 1, 20263.3 s
Aug 8, 20263.2 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.4 s
Sep 5, 20263.6 s
Sep 12, 20263.2 s
Sep 19, 20263.3 s
Sep 26, 20263.2 s
Oct 3, 20263.0 s
Oct 10, 20263.2 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Oct 31, 20263.3 s
Nov 7, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
206 ms117 msMay 23Nov 7179 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026178 ms
May 30, 2026148 ms
Jun 6, 2026150 ms
Jun 13, 2026150 ms
Jun 20, 2026150 ms
Jun 27, 2026150 ms
Jul 4, 2026149 ms
Jul 11, 2026148 ms
Jul 18, 2026149 ms
Jul 25, 2026158 ms
Aug 1, 2026163 ms
Aug 8, 2026155 ms
Aug 15, 2026153 ms
Aug 22, 2026145 ms
Aug 29, 2026134 ms
Sep 5, 2026130 ms
Sep 12, 2026127 ms
Sep 19, 2026129 ms
Sep 26, 2026137 ms
Oct 3, 2026134 ms
Oct 10, 2026139 ms
Oct 17, 2026152 ms
Oct 24, 2026152 ms
Oct 31, 2026196 ms
Nov 7, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stryve.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stryve.com at 0.9 s0.9 s
  2. stryve.com at 1.7 s1.7 s
  3. stryve.com at 2.6 s2.6 s
  4. stryve.com at 3.5 s3.5 s
  5. stryve.com at 4.3 s4.3 s
  6. stryve.com at 5.2 s5.2 s
  7. stryve.com at 6.1 s6.1 s
  8. stryve.com at 7.0 s7.0 s

Speed

5 to fix61
  • Improve image delivery

    59.2 s · 19.4 MB

    16 images could be 19.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 59.2 s faster on a phone.

  • Render-blocking requests

    3.5 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused JavaScript

    1.4 s · 269 KiB

    About 269 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Klaviyo adds 176 ms

    176 ms

    Klaviyo costs a phone 176 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google Tag Manager and rechargecdn.com and others), adding 718 KiB and 425 ms of main-thread time.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 109 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    76 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (76 KiB).

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 794 ms of it running JavaScript. That is comfortably low.

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 74.9 s

    74.9 s

    Your largest element takes 74.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Background image for hero”.

  • Time to Interactive: 75.7 s

    75.7 s

    The page becomes fully interactive after 75.7 s. Good is under 3.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 178 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 196 ms

    196 ms

    Real visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 589 ms

    589 ms

    Real visitors wait 589 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 170 ms

    170 ms

    Scripts block the page for only 170 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.018

    0.018

    The layout barely moves while loading (CLS 0.018, good is under 0.1).

Images and page weight

5 to fix14
  • Page weight: 20.8 MB in 114 requests

    20.8 MB

    Your homepage downloads 20.8 MB in 114 requests on a phone: images 19.7 MB (25), scripts 871 KiB (55) and fonts 214 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 14.0 MB together. On a phone connection a single image that size takes seconds.

  • 8 images far larger than shown

    14.5 MB

    8 images are downloaded at several times the size a phone draws them, for example image at 6,000 px wide, shown at 390 px. Resized copies would save about 14.5 MB.

  • 5 images in older formats

    5 images (13.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 5.9 g of CO₂ per visit

    5.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.90 g of CO₂e: 707.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9096
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 10073
  • Title is short (21 characters)

    Your title is only 21 characters: “Stryve Protein Snacks”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“OUR FOOD”, “Eat steak, don’t be a jerky!” and “Snacking as it should be”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://stryve.com/sitemap.xml, so Google discovers your pages only by following links.

  • 34 internal links, 9 external

    The homepage links to 34 pages on stryve.com and 9 external pages.

2 checks passed
  • Meta description: 74 characters

    Your meta description is 74 characters: “Eat steak, don't be a jerky! Enjoy all-natural, keto-friendly beef snacks.”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://stryve.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (310 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix67
  • 5 linked pages are broken

    Your homepage links to https://stryve.com/shop/original-sliced-beef-biltong, https://stryve.com/shop/smoked-beef-biltong, https://stryve.com/shop/sliced-biltong-peppered, https://stryve.com/shop/sliced-biltong-original-folds-of-honor-edition and https://stryve.com/shop/hatch-green-chile-steak-bites, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 7 pages share a title

    /, https://stryve.com/shop, https://stryve.com/stores, https://stryve.com/subscribe, https://stryve.com/legal/shipping and https://stryve.com/legal/privacy and 1 other all use the title “Stryve Protein Snacks”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages share a meta description

    https://stryve.com/shop, https://stryve.com/stores, https://stryve.com/subscribe, https://stryve.com/legal/shipping, https://stryve.com/legal/privacy and https://stryve.com/contact use the same meta description. A description written for each page earns more clicks.

  • 3 pages with very little text

    https://stryve.com/stores, https://stryve.com/subscribe and https://stryve.com/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'appendChild')”.

2 checks passed
  • Tap targets are thumb-sized

    20 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 293 words of copy

    The homepage carries about 293 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Where to buy”, “Subscribe” and “Shop all products”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Xandr (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stryve.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Cloudflare

Hiring

Hiring
5 open roles
Teams
Human Resources (1), IT (1), Marketing (1), Product (1)
Job board
bamboohr

Company

Headquarters
Plano

Upkeep, stack, hiring and company data from programmable.info

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