studdmuffyn.ca website review

10 files are served with short cache lifetimes, so returning visitors download them again (327 KiB).

About 367 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1,012 KiB and 839 ms of main-thread time.

Google Tag Manager costs a phone 446 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.

A phone's processor spends 2.0 s on main-thread work while loading, 988 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,793 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

17 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Tourmaline Golden Ring”.

The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 365 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 192 requests on a phone: scripts 1.2 MB (43), other files 731 KiB (93) and images 419 KiB (26). Under 2 MB keeps phones on slow connections fast.

CAnada-website-Banner_c15c1408-705e-43ac-89ff-effaf2786a8b.j is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 17 characters: “studdmuffyncanada”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 74 pages on studdmuffyn.ca and 10 external pages.

https://studdmuffyn.ca/collections/skin-care, https://studdmuffyn.ca/collections/saving-combo, https://studdmuffyn.ca/collections/crystals and https://studdmuffyn.ca/collections/exclusive-arrivals have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

7 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 570 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.