studiowine.com website review

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

About 107 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

4 third-party services load with your homepage (Shopify, shop.app and Google Fonts and others), adding 3.2 MB and 197 ms of main-thread time.

Shopify costs a phone 193 ms of main-thread work and 3.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

2 images could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

5 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Lunar Herbs 0.0%”.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.4 MB in 275 requests on a phone: media 2.5 MB (1), scripts 801 KiB (124) and other files 775 KiB (101). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 149.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Your title is only 28 characters: “studiowine.com – studio wine”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 68 characters: “Wholesale of high quality, organic & biodynamic wines and glassware.”. 70 to 160 characters is enough to sell the click.

Your <h1> is empty.

The homepage links to 43 pages on studiowine.com and 3 external pages.

There is no https://studiowine.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 275 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.