studiosflora.de website review

The page goes through 2 redirects before it starts loading, costing about 4.7 s. Link and advertise the final URL directly.

8 files are served with short cache lifetimes, so returning visitors download them again (263 KiB).

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

3 images could be 217 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

About 118 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Shopify costs a phone 58 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Facebook, Shopify and shrinetheme.com and others), adding 699 KiB and 197 ms of main-thread time.

The HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.

4 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Schwarze Flora FigurPro Leggings mit hohem Bund in der Rück…”.

The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.6 MB in 238 requests on a phone: scripts 922 KiB (83), other files 826 KiB (120) and images 459 KiB (18). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Flora-Bild-1-Aktive-Faserzonen-Elite-Mauve-transparent.png at 720 px wide, shown at 169 px. Resized copies would save about 77 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 12 characters: “Flora Studio”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 12 characters: “Das Original”. 70 to 160 characters is enough to sell the click.

There are 2 <h1> headlines (“@media screen and (max-width: 749px) { .header__h…” and “Formt Bauch,Beine & Po.”). One clear main headline is easier for people and search engines.

The homepage links to 42 pages on studiosflora.de and 0 external pages.

https://studiosflora.de/pages/contact, https://studiosflora.de/policies/terms-of-service, https://studiosflora.de/policies/legal-notice, https://studiosflora.de/policies/privacy-policy, https://studiosflora.de/policies/refund-policy and https://studiosflora.de/pages/sendungsverfolgung and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://studiosflora.de/products/winterfleece%E2%84%A2-strumpfhose, whose canonical is https://studiosflora.de/products/winterfleece%e2%84%a2-strumpfhose. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://studiosflora.de/products/winterfleece%E2%84%A2-strumpfhose, https://studiosflora.de/pages/contact, https://studiosflora.de/pages/sendungsverfolgung and https://studiosflora.de/collections/all have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to resource at 'https://app.abconvert.io/api/analytics/theme/originalview' from origin 'https://studiosflora.de'…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 260 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.