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stugastudio.com website review
Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 82 checks
This review found 30 issues worth fixing on stugastudio.com, 11 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,959 of 98,119 reviewed websitesbeats 90%
- #3,921 of 53,524 online storesbeats 89%
- #3,803 of 48,541 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 103 ms |
| May 30, 2026 | 102 ms |
| Jun 6, 2026 | 102 ms |
| Jun 13, 2026 | 102 ms |
| Jun 20, 2026 | 99 ms |
| Jun 27, 2026 | 102 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 101 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 102 ms |
| Sep 12, 2026 | 102 ms |
| Sep 19, 2026 | 102 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 105 ms |
| Oct 24, 2026 | 105 ms |
| Oct 31, 2026 | 105 ms |
| Nov 7, 2026 | 102 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.1 s
3.9 s
4.7 s
5.5 s
6.3 s
Speed
Reduce unused JavaScript
1.8 s · 380 KiBAbout 380 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 345 KiB28 files are served with short cache lifetimes, so returning visitors download them again (345 KiB).
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, useamp.com and Hubspot and others), adding 1.2 MB and 654 ms of main-thread time.
Improve image delivery
50 ms · 580 KiB13 images could be 580 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Render-blocking requests
600 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 292 ms
292 msShopify costs a phone 292 ms of main-thread work and 497 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 41 KiBPolyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
2,285 HTML elements
The page has 2,285 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.
Reduce unused CSS
71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 29.8 s
29.8 sYour largest element takes 29.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 15.6 s
15.6 sVisually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 32.1 s
32.1 sThe page becomes fully interactive after 32.1 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 103 ms
103 msReal visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 518 ms
518 msReal visitors wait 518 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 84 ms
84 msScripts block the page for only 84 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 7.9 MB in 359 requests
7.9 MBYour homepage downloads 7.9 MB in 359 requests on a phone: images 4.8 MB (90), other files 1.4 MB (155) and scripts 1.3 MB (94). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
stuga-animation-old-town.gif weighs 848 KiB. On a phone connection a single image that size takes seconds.
9 images in older formats
9 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (496 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images far larger than shown
132 KiB4 images are downloaded at several times the size a phone draws them, for example greta.png at 600 px wide, shown at 145 px. Resized copies would save about 132 KiB.
About 2.2 g of CO₂ per visit
2.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.24 g of CO₂e: 269.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 147 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
153 internal links, 9 external
The homepage links to 153 pages on stugastudio.com and 9 external pages.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Shop curated hardwood floors and unique stair solutions shipped directly to you. Premium flooring made for a lifetime. …”.
One H1 headline
Your main headline reads: “Classics since 1941: Save on the Icons”.
Title: 46 characters
Your title is a healthy 46 characters: “Scandinavian Hardwood Floors Made Easy | Stuga”.
Canonical URL set
The canonical URL is https://stugastudio.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://stugastudio.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://stugastudio.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,194 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
7 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
21 small tap targets
21 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 906 words of copy
The homepage carries about 906 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop” and “Shop now”.
20 calls to action
The homepage has 20 calls to action, for example “Shop”, “Shop Now” and “Shop now”.
21 short forms
21 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 14 testimonial or review blocks and 6 trust badges.
Analytics in place
Analytics detected: Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies, 5 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stugastudio.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Okendo · Hulk Form Builder · Klaviyo Email Marketing Sms · Juicy Profit Analytics · hulkapps.com · jsdelivr.net · breadgateway.net · trustedsite.com · magento2extensions.com · bazaarvoice.com · hubapi.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on stugastudio.com, including 14 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.