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sublimelbc.store website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 74 checks

This review found 32 issues worth fixing on sublimelbc.store, 10 of them high impact, across 74 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s881 msMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 2026986 ms
Jun 6, 2026928 ms
Jun 13, 2026928 ms
Jun 20, 2026906 ms
Jun 27, 2026912 ms
Jul 4, 2026928 ms
Jul 11, 2026937 ms
Jul 18, 2026970 ms
Jul 25, 2026989 ms
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.1 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 2026995 ms
Sep 26, 2026961 ms
Oct 3, 2026969 ms
Oct 10, 2026966 ms
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
549 ms532 msMay 23Nov 7534 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026544 ms
May 30, 2026543 ms
Jun 6, 2026542 ms
Jun 13, 2026539 ms
Jun 20, 2026538 ms
Jun 27, 2026537 ms
Jul 4, 2026538 ms
Jul 11, 2026539 ms
Jul 18, 2026542 ms
Jul 25, 2026544 ms
Aug 1, 2026545 ms
Aug 8, 2026545 ms
Aug 15, 2026545 ms
Aug 22, 2026545 ms
Aug 29, 2026545 ms
Sep 5, 2026545 ms
Sep 12, 2026545 ms
Sep 19, 2026545 ms
Sep 26, 2026546 ms
Oct 3, 2026547 ms
Oct 10, 2026545 ms
Oct 17, 2026545 ms
Oct 24, 2026539 ms
Oct 31, 2026536 ms
Nov 7, 2026534 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sublimelbc.store (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sublimelbc.store at 0.5 s0.5 s
  2. sublimelbc.store at 1.0 s1.0 s
  3. sublimelbc.store at 1.5 s1.5 s
  4. sublimelbc.store at 2.0 s2.0 s
  5. sublimelbc.store at 2.5 s2.5 s
  6. sublimelbc.store at 3.0 s3.0 s
  7. sublimelbc.store at 3.5 s3.5 s
  8. sublimelbc.store at 4.0 s4.0 s

Speed

11 to fix53
  • Improve image delivery

    1.0 s · 420 KiB

    11 images could be 420 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 4,507 HTML elements

    The page has 4,507 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Attentive and cloudfront.net and others), adding 1.3 MB and 522 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 437 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (437 KiB).

  • Reduce unused JavaScript

    421 KiB

    About 421 KiB of JavaScript is downloaded but never used on this page.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 197 ms

    197 ms

    Google Tag Manager costs a phone 197 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 101 ms

    101 ms

    Attentive costs a phone 101 ms of main-thread work and 444 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 546 ms

    546 ms

    Real visitors wait 546 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.365

    0.365

    The layout shifts by 0.365 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 544 ms to 534 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 470 ms

    470 ms

    Real visitors wait 470 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 55 ms

    55 ms

    Scripts block the page for only 55 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix67
  • Page weight: 3.6 MB in 273 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 273 requests on a phone: scripts 1.3 MB (80), images 1.2 MB (33) and other files 796 KiB (118). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 10092
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is short (22 characters)

    Your title is only 22 characters: “Sublime Official Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 73 internal links, 20 external

    The homepage links to 73 pages on sublimelbc.store and 20 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Official online store of the legendary band Sublime. Shop exclusive merchandise including t-shirts, sweatshirts, socks,…”.

  • Canonical URL set

    The canonical URL is https://sublimelbc.store/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sublimelbc.store/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://sublimelbc.store/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 6 pages without a meta description

    https://sublimelbc.store/collections/until-the-sun-explodes, https://sublimelbc.store/collections/sublime-x-prism, https://sublimelbc.store/collections/t-shirts, https://sublimelbc.store/collections/bottoms, https://sublimelbc.store/collections/mens and https://sublimelbc.store/collections/stickers have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://sublimelbc.store/collections/until-the-sun-explodes, https://sublimelbc.store/collections/sublime-x-prism, https://sublimelbc.store/collections/apparel, https://sublimelbc.store/collections/t-shirts, https://sublimelbc.store/collections/outerwear and https://sublimelbc.store/collections/bottoms and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “SHOP ALL” and “Contact Support”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sublimelbc.store, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Uso Ultimate Special Offers · Klaviyo Email Marketing Sms · Minmaxify Order Limits · Easylocation · attn.tv · cloudfront.net · esc-apps-cdn.com · pxucdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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