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suburbancollection.com website review

Visit site (opens in a new tab)Reviewed 31 October 202642 issues · 87 checks

This review found 42 issues worth fixing on suburbancollection.com, 10 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.9 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
704 ms289 msMay 9Oct 24656 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026337 ms
May 16, 2026349 ms
May 23, 2026354 ms
May 30, 2026360 ms
Jun 6, 2026362 ms
Jun 13, 2026372 ms
Jun 20, 2026413 ms
Jun 27, 2026432 ms
Jul 4, 2026459 ms
Jul 11, 2026471 ms
Jul 18, 2026452 ms
Jul 25, 2026454 ms
Aug 1, 2026456 ms
Aug 8, 2026496 ms
Aug 15, 2026507 ms
Aug 22, 2026536 ms
Aug 29, 2026557 ms
Sep 5, 2026547 ms
Sep 12, 2026558 ms
Sep 19, 2026582 ms
Sep 26, 2026620 ms
Oct 3, 2026628 ms
Oct 10, 2026646 ms
Oct 17, 2026644 ms
Oct 24, 2026656 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of suburbancollection.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. suburbancollection.com at 0.4 s0.4 s
  2. suburbancollection.com at 0.8 s0.8 s
  3. suburbancollection.com at 1.1 s1.1 s
  4. suburbancollection.com at 1.5 s1.5 s
  5. suburbancollection.com at 1.9 s1.9 s
  6. suburbancollection.com at 2.3 s2.3 s
  7. suburbancollection.com at 2.6 s2.6 s
  8. suburbancollection.com at 3.0 s3.0 s

Speed

10 to fix81
  • Render-blocking requests

    1.2 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Segment and others), adding 1.2 MB and 1.1 s of main-thread time.

  • Google Tag Manager adds 910 ms

    910 ms

    Google Tag Manager costs a phone 910 ms of main-thread work and 934 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    500 ms · 126 KiB

    6 images could be 126 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 416 KiB

    91 files are served with short cache lifetimes, so returning visitors download them again (416 KiB).

  • Reduce unused JavaScript

    613 KiB

    About 613 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    300 ms · 80 KiB

    About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,248 HTML elements

    The page has 2,248 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 505 ms

    505 ms

    Real visitors wait 505 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • Tap response (INP) got 90% slower for real visitors

    +90%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 337 ms to 656 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 486 ms

    486 ms

    Scripts block taps and scrolling for 486 ms in total while the page loads. Good is under 200 ms.

  • 28 images without width and height

    28 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NEW INVENTORY USED INVENTORY SCHEDULE SERVICE”.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 2.5 MB in 184 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 184 requests on a phone: scripts 1.6 MB (62), other files 275 KiB (64) and fonts 261 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8244
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 tap targets too small

    18 tap targets are too small or too close together to hit reliably with a finger.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 2 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 6 WCAG 2.2 A/AA and best-practice rules on the phone render: 2 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7791
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.suburbancollection.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 59 internal links, 162 external

    The homepage links to 59 pages on suburbancollection.com and 162 external pages.

6 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Suburban Collection dealerships offer 31 brands of new car and used car brands at 33 locations mainly throughout the Tr…”.

  • One H1 headline

    Your main headline reads: “The Suburban Collection”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Suburban Collection | Troy, Michigan Area New & Used Car Dealers”.

  • Canonical URL set

    The canonical URL is https://www.suburbancollection.com/.

  • Structured data in place

    Structured data found: AutomotiveBusiness.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

2 to fix60
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Other pages

1 to fix95
  • 2 pages without a meta description

    /greencars/electric-vehicle-information.htm and /contact.htm have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

4 to fixGoogle 4661
  • No mobile viewport

    No viewport meta tag, so phones render the desktop layout zoomed out.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 9-field form

    Your longest form asks for 9 fields (0 required). Every extra field lowers completion.

  • Only about 3 words

    The homepage has only about 3 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 55 calls to action

    The homepage has 55 calls to action, for example “We Buy Cars”, “Contact Us” and “Employment - Join Our Team”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at suburbancollection.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Coxauto

Upkeep, stack, hiring and company data from programmable.info

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