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sudscrub.com website review
Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 88 checks
This review found 31 issues worth fixing on sudscrub.com, 12 of them high impact, across 88 checks. The most urgent: main-thread work: 14.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,607 of 95,920 reviewed websitesbeats 86%
- #5,643 of 51,847 online storesbeats 84%
- #5,468 of 46,946 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 195 ms |
| May 23, 2026 | 201 ms |
| May 30, 2026 | 196 ms |
| Jun 6, 2026 | 196 ms |
| Jun 13, 2026 | 207 ms |
| Jun 20, 2026 | 208 ms |
| Jun 27, 2026 | 215 ms |
| Jul 4, 2026 | 228 ms |
| Jul 11, 2026 | 206 ms |
| Jul 18, 2026 | 205 ms |
| Jul 25, 2026 | 219 ms |
| Aug 1, 2026 | 213 ms |
| Aug 8, 2026 | 214 ms |
| Aug 15, 2026 | 199 ms |
| Aug 22, 2026 | 188 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 189 ms |
| Sep 19, 2026 | 186 ms |
| Sep 26, 2026 | 182 ms |
| Oct 3, 2026 | 186 ms |
| Oct 10, 2026 | 187 ms |
| Oct 17, 2026 | 204 ms |
| Oct 24, 2026 | 204 ms |
| Oct 31, 2026 | 207 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.1 s
8.2 s
12.3 s
16.4 s
20.5 s
24.6 s
28.7 s
32.8 s
Speed
Main-thread work: 14.3 s
A phone's processor spends 14.3 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.2 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
3,558 HTML elements
The page has 3,558 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, Clarity and rebuyengine.com and others), adding 2.2 MB and 1.9 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
695 KiBAbout 695 KiB of JavaScript is downloaded but never used on this page.
Hotjar adds 513 ms
513 msHotjar costs a phone 513 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 485 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
456 KiB24 files are served with short cache lifetimes, so returning visitors download them again (456 KiB).
Clarity adds 433 ms
433 msClarity costs a phone 433 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 269 ms
269 msrebuyengine.com costs a phone 269 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 217 ms
217 msKlaviyo costs a phone 217 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 118 ms
118 msShopify costs a phone 118 ms of main-thread work and 766 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
160 KiB3 images could be 160 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
63 KiBPolyfills for old browsers add 63 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 31.1 s
31.1 sVisually, the page fills in at 31.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 21.8 s
21.8 sThe page becomes fully interactive after 21.8 s. Good is under 3.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HELPING YOU FEEL CLEAN AND CONFIDENT GENTLE ANTIMICROBIAL S…”.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 195 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 177 ms
177 msReal visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 565 ms
565 msReal visitors wait 565 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 5.4 MB in 533 requests
5.4 MBYour homepage downloads 5.4 MB in 533 requests on a phone: scripts 1.8 MB (104), other files 1.6 MB (340) and images 1.4 MB (54). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 checks passed
Every image has alt text
All 85 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
80 internal links, 11 external
The homepage links to 80 pages on sudscrub.com and 11 external pages.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Shower smarter with Sud Scrub—antimicrobial, eco-conscious, and gentle on skin. Built to last 1 year of daily use. Shop…”.
One H1 headline
Your main headline reads: “Sud Scrub”.
Title: 59 characters
Your title is a healthy 59 characters: “Silicone Scrubbers That Stay Cleaner for Longer | Sud Scrub”.
Canonical URL set
The canonical URL is https://www.sudscrub.com/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sudscrub.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.sudscrub.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,818 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
https://www.sudscrub.com/policies/shipping-policy and https://www.sudscrub.com/collections/bundles-sets have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://www.sudscrub.com/products/sud-scrub-2-0, https://www.sudscrub.com/collections/accessories, https://www.sudscrub.com/collections/bundles-sets, https://www.sudscrub.com/pages/faq, https://www.sudscrub.com/pages/contact-us and https://www.sudscrub.com/collections/body-scrubbers-2-0 have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://www.sudscrub.com/products/sud-scrub-2-0 and https://www.sudscrub.com/products/face-scrubber-1 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
5 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
13 small tap targets
13 of 64 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 1,465 words of copy
The homepage carries about 1,465 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
23 calls to action
The homepage has 23 calls to action, for example “CONTACT US”, “SHOP” and “SHOP NOW”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 108 testimonial or review blocks and “1,000+ Reviews”.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
61 other companies contacted
Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sudscrub.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pl6mm2bbm Opensend · Nospy · Judge Me Reviews · Variant Image Wizard Swatch · Weglot Translate Your Store · Klaviyo Email Marketing Sms · Deliverr Fast Tags · pwztag.com · wisepops.com · cloudfront.net · shareasale.com · yotpo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- San Gabriel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on sudscrub.com, including 18 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.