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sudscrub.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 88 checks

This review found 31 issues worth fixing on sudscrub.com, 12 of them high impact, across 88 checks. The most urgent: main-thread work: 14.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
235 ms175 msMay 16Oct 31207 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026195 ms
May 23, 2026201 ms
May 30, 2026196 ms
Jun 6, 2026196 ms
Jun 13, 2026207 ms
Jun 20, 2026208 ms
Jun 27, 2026215 ms
Jul 4, 2026228 ms
Jul 11, 2026206 ms
Jul 18, 2026205 ms
Jul 25, 2026219 ms
Aug 1, 2026213 ms
Aug 8, 2026214 ms
Aug 15, 2026199 ms
Aug 22, 2026188 ms
Aug 29, 2026187 ms
Sep 5, 2026187 ms
Sep 12, 2026189 ms
Sep 19, 2026186 ms
Sep 26, 2026182 ms
Oct 3, 2026186 ms
Oct 10, 2026187 ms
Oct 17, 2026204 ms
Oct 24, 2026204 ms
Oct 31, 2026207 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sudscrub.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sudscrub.com at 4.1 s4.1 s
  2. sudscrub.com at 8.2 s8.2 s
  3. sudscrub.com at 12.3 s12.3 s
  4. sudscrub.com at 16.4 s16.4 s
  5. sudscrub.com at 20.5 s20.5 s
  6. sudscrub.com at 24.6 s24.6 s
  7. sudscrub.com at 28.7 s28.7 s
  8. sudscrub.com at 32.8 s32.8 s

Speed

13 to fix50
  • Main-thread work: 14.3 s

    A phone's processor spends 14.3 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.2 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • 3,558 HTML elements

    The page has 3,558 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Hotjar, Clarity and rebuyengine.com and others), adding 2.2 MB and 1.9 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    695 KiB

    About 695 KiB of JavaScript is downloaded but never used on this page.

  • Hotjar adds 513 ms

    513 ms

    Hotjar costs a phone 513 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 485 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    456 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (456 KiB).

  • Clarity adds 433 ms

    433 ms

    Clarity costs a phone 433 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 269 ms

    269 ms

    rebuyengine.com costs a phone 269 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 217 ms

    217 ms

    Klaviyo costs a phone 217 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 118 ms

    118 ms

    Shopify costs a phone 118 ms of main-thread work and 766 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    160 KiB

    3 images could be 160 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 31.1 s

    31.1 s

    Visually, the page fills in at 31.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 21.8 s

    21.8 s

    The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HELPING YOU FEEL CLEAN AND CONFIDENT GENTLE ANTIMICROBIAL S…”.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 195 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 177 ms

    177 ms

    Real visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 565 ms

    565 ms

    Real visitors wait 565 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.4 MB in 533 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 533 requests on a phone: scripts 1.8 MB (104), other files 1.6 MB (340) and images 1.4 MB (54). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8392
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 checks passed
  • Every image has alt text

    All 85 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 80 internal links, 11 external

    The homepage links to 80 pages on sudscrub.com and 11 external pages.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Shower smarter with Sud Scrub—antimicrobial, eco-conscious, and gentle on skin. Built to last 1 year of daily use. Shop…”.

  • One H1 headline

    Your main headline reads: “Sud Scrub”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Silicone Scrubbers That Stay Cleaner for Longer | Sud Scrub”.

  • Canonical URL set

    The canonical URL is https://www.sudscrub.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sudscrub.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.sudscrub.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,818 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.sudscrub.com/policies/shipping-policy and https://www.sudscrub.com/collections/bundles-sets have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://www.sudscrub.com/products/sud-scrub-2-0, https://www.sudscrub.com/collections/accessories, https://www.sudscrub.com/collections/bundles-sets, https://www.sudscrub.com/pages/faq, https://www.sudscrub.com/pages/contact-us and https://www.sudscrub.com/collections/body-scrubbers-2-0 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://www.sudscrub.com/products/sud-scrub-2-0 and https://www.sudscrub.com/products/face-scrubber-1 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6583
  • 13 small tap targets

    13 of 64 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,465 words of copy

    The homepage carries about 1,465 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “CONTACT US”, “SHOP” and “SHOP NOW”.

  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 108 testimonial or review blocks and “1,000+ Reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sudscrub.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pl6mm2bbm Opensend · Nospy · Judge Me Reviews · Variant Image Wizard Swatch · Weglot Translate Your Store · Klaviyo Email Marketing Sms · Deliverr Fast Tags · pwztag.com · wisepops.com · cloudfront.net · shareasale.com · yotpo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
San Gabriel

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on sudscrub.com, including 18 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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