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suki.com website review
Visit site (opens in a new tab)Reviewed 20 October 202632 issues · 76 checks
This review found 32 issues worth fixing on suki.com, 10 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 805 ms |
| May 9, 2026 | 757 ms |
| May 16, 2026 | 770 ms |
| May 23, 2026 | 829 ms |
| May 30, 2026 | 852 ms |
| Jun 6, 2026 | 889 ms |
| Jun 13, 2026 | 925 ms |
| Jun 20, 2026 | 905 ms |
| Jun 27, 2026 | 899 ms |
| Jul 4, 2026 | 920 ms |
| Jul 11, 2026 | 916 ms |
| Jul 18, 2026 | 947 ms |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 983 ms |
| Aug 15, 2026 | 997 ms |
| Aug 22, 2026 | 944 ms |
| Aug 29, 2026 | 905 ms |
| Sep 5, 2026 | 940 ms |
| Sep 12, 2026 | 927 ms |
| Sep 19, 2026 | 943 ms |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 79 ms |
| May 9, 2026 | 76 ms |
| May 16, 2026 | 80 ms |
| May 23, 2026 | 83 ms |
| May 30, 2026 | 83 ms |
| Jun 6, 2026 | 88 ms |
| Jun 13, 2026 | 86 ms |
| Jun 20, 2026 | 84 ms |
| Jun 27, 2026 | 85 ms |
| Jul 4, 2026 | 86 ms |
| Jul 11, 2026 | 86 ms |
| Jul 18, 2026 | 86 ms |
| Jul 25, 2026 | 84 ms |
| Aug 1, 2026 | 84 ms |
| Aug 8, 2026 | 78 ms |
| Aug 15, 2026 | 80 ms |
| Aug 22, 2026 | 78 ms |
| Aug 29, 2026 | 73 ms |
| Sep 5, 2026 | 75 ms |
| Sep 12, 2026 | 72 ms |
| Sep 19, 2026 | 72 ms |
| Sep 26, 2026 | 73 ms |
| Oct 3, 2026 | 74 ms |
| Oct 10, 2026 | 70 ms |
| Oct 17, 2026 | 73 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.6 s · 1.6 MB19 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Font display
1.6 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.6 s).
Improve image delivery
750 ms · 814 KiB8 images could be 814 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Mobile performance score: 70
70/100Your mobile performance score is 70 (desktop: 97). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 203 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
2 third-party services on the page
2 third-party services load with your homepage (cloudfront.net and Fathom Analytics), adding 35 KiB and 108 ms of main-thread time.
Phones get a much slower page than desktops
Desktop scores 97 but mobile only 70. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 313 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir machen Händler stark. Innovative Lösungen, maßgeschneid…”.
Time to Interactive: 7.7 s
7.7 sThe page becomes fully interactive after 7.7 s. Good is under 3.8 s.
Largest content (LCP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
21 images without width and height
21 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 164 ms
164 msScripts block the page for only 164 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
8 images in older formats
8 images (637 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (511 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.5 g of CO₂ per visit
0.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.6 MB in 23 requests
1.6 MBYour homepage downloads 1.6 MB in 23 requests on a phone: images 1.5 MB (15), scripts 106 KiB (3) and fonts 28 KiB (1). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
2 checks passed
Every image has alt text
All 25 images in the HTML carry an alt attribute.
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (245 characters)
Your meta description is 245 characters; Google truncates after about 160, so the end of your pitch is cut.
35 internal links, 9 external
The homepage links to 35 pages on suki.com and 9 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Wir machen Händler stark.”.
Title: 49 characters
Your title is a healthy 49 characters: “suki – führender europäischer DIY Lösungsanbieter”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://suki.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://suki.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (469 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://suki.com/nachhaltigkeit.html has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://suki.com/downloads.html, https://suki.com/kontakt.html and https://suki.com/werksverkauf.html have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://suki.com/nachhaltigkeit.html and https://suki.com/werksverkauf.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 454 words of copy
The homepage carries about 454 words of visible text.
2 checks passed
Analytics in place
Analytics detected: Fathom.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at suki.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Analytics
- Fathom
Hiring
- Hiring
- 11 open roles
- Teams
- Engineering (6), Product (2), Legal (1), Marketing (1)
- Job board
- greenhouse
- Careers page
- boards.greenhouse.io/suki (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on suki.com, including 12 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.