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sunf.com website review
Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 79 checks
This review found 30 issues worth fixing on sunf.com, 5 of them high impact, across 79 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,233 of 93,076 reviewed websitesbeats 86%
- #5,355 of 49,617 online storesbeats 85%
- #5,182 of 44,779 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 73 ms |
| May 23, 2026 | 74 ms |
| May 30, 2026 | 77 ms |
| Jun 6, 2026 | 78 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 80 ms |
| Jul 11, 2026 | 81 ms |
| Jul 18, 2026 | 80 ms |
| Jul 25, 2026 | 80 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 79 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 80 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 80 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 80 ms |
| Oct 3, 2026 | 81 ms |
| Oct 10, 2026 | 81 ms |
| Oct 17, 2026 | 82 ms |
| Oct 24, 2026 | 81 ms |
| Oct 31, 2026 | 81 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
650 ms · 746 KiB19 images could be 746 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
7 third-party services on the page
7 third-party services load with your homepage (Shopify, Wishpond Technologies and shopifycdn.net and others), adding 958 KiB and 659 ms of main-thread time.
Render-blocking requests
650 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Shopify adds 488 ms
488 msShopify costs a phone 488 ms of main-thread work and 726 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
300 ms · 97 KiBAbout 97 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
1,573 HTML elements
The page has 1,573 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
68 KiB9 files are served with short cache lifetimes, so returning visitors download them again (68 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.0 s
7.0 sYour largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.6 s
15.6 sThe page becomes fully interactive after 15.6 s. Good is under 3.8 s.
Real-user TTFB: 833 ms
833 msReal visitors wait 833 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 203 ms
203 msScripts block taps and scrolling for 203 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 73 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 376 requests
3.8 MBYour homepage downloads 3.8 MB in 376 requests on a phone: images 1.7 MB (27), other files 1,012 KiB (161) and scripts 798 KiB (161). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
c5ea54d2-7947-4b15-a867-6c9acaf3b2a1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA input fields must have an accessible name (3 elements)
ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (296 characters)
Your meta description is 296 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
115 internal links, 5 external
The homepage links to 115 pages on sunf.com and 5 external pages.
6 checks passed
One H1 headline
Your main headline reads: “SUNF”.
Title: 50 characters
Your title is a healthy 50 characters: “SunF Off-Road ATV UTV Tires | Free Shipping – SUNF”.
Canonical URL set
The canonical URL is https://www.sunf.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sunf.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (787 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.sunf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without an H1
https://www.sunf.com/collections, https://www.sunf.com/collections/best-seller, https://www.sunf.com/collections/bundle-set, https://www.sunf.com/collections/atv-utv-tires, https://www.sunf.com/collections/sxs and https://www.sunf.com/collections/mini-bike-tires and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://tablepress.identixweb.com/static/css/tablepress.css' from origin 'https://www.sunf…”.
2 checks passed
Tap targets are thumb-sized
21 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 568 words of copy
The homepage carries about 568 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BUY NOW” and “LEARN MORE ABOUT SUNF TIRES”.
10 calls to action
The homepage has 10 calls to action, for example “Shop”, “Contact us” and “Buy Now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks and 1 trust badge.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sunf.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Contact Form Ultimate · Judge Me Reviews · Itable · Vfitz · Bestpush · mailerlite.com · wishpond.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Chino
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on sunf.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.