sunless.com website review

8 files are served with short cache lifetimes, so returning visitors download them again (537 KiB).

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

5 third-party services load with your homepage (roseperl.com, Klaviyo and Shopify and others), adding 1.4 MB and 449 ms of main-thread time.

roseperl.com costs a phone 316 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

2 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

1 image could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mystic Tan Unity spray booth shown with a photo collage of …”.

The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 205 requests on a phone: scripts 1.5 MB (63), other files 804 KiB (111) and images 120 KiB (8). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 84.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“” and “Your Home for Sunless Tanning”). One clear main headline is easier for people and search engines.

Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 31 pages on sunless.com and 3 external pages.

/customer_authentication/redirect has no <title>, so Google invents the link text in results.

/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/customer_authentication/redirect, /pages/about-us, /policies/privacy-policy, /policies/terms-of-service and /policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

/pages/versaspa-in-salon, /pages/salon-locator, /customer_authentication/redirect, /pages/about-us and /pages/frequently-asked-questions have no <h1> headline, so visitors and search engines get no clear main topic.

/pages/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.roseperl.com/storelocator-prod/assets/css/findonline-1790231520.css' from orig…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 435 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.