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sunpro.build website review
Visit site (opens in a new tab)Reviewed 30 October 202634 issues · 88 checks
This review found 34 issues worth fixing on sunpro.build, 14 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #20,465 of 89,898 reviewed websitesbeats 72%
- #12,631 of 47,096 online storesbeats 67%
- #239 of 2,172 WooCommerce storesbeats 85%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 63 ms |
| May 16, 2026 | 71 ms |
| May 23, 2026 | 74 ms |
| May 30, 2026 | 76 ms |
| Jun 6, 2026 | 78 ms |
| Jun 13, 2026 | 71 ms |
| Jun 20, 2026 | 75 ms |
| Jun 27, 2026 | 77 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 80 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 81 ms |
| Aug 22, 2026 | 82 ms |
| Aug 29, 2026 | 82 ms |
| Sep 5, 2026 | 84 ms |
| Sep 12, 2026 | 83 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 82 ms |
| Oct 3, 2026 | 81 ms |
| Oct 10, 2026 | 80 ms |
| Oct 17, 2026 | 78 ms |
| Oct 24, 2026 | 76 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.0 s · 3.1 MB28 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.
Render-blocking requests
3.1 s56 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.
Reduce unused JavaScript
1.9 s · 367 KiBAbout 367 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
750 ms · 130 KiBAbout 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 341 ms
341 msGoogle Tag Manager costs a phone 341 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,863 HTML elements
The page has 1,863 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cloudflare.com and wpmucdn.com and others), adding 826 KiB and 381 ms of main-thread time.
Legacy JavaScript
150 ms · 16 KiBPolyfills for old browsers add 16 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 12 KiB12 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
150 ms · 9 KiB3 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 575 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 27.9 s
27.9 sYour largest element takes 27.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 28.7 s
28.7 sThe page becomes fully interactive after 28.7 s. Good is under 3.8 s.
Speed Index: 14.8 s
14.8 sVisually, the page fills in at 14.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.9 s
4.9 sThe first text or image appears after 4.9 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 63 ms to 76 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 644 ms
644 msReal visitors wait 644 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 75 ms
75 msScripts block the page for only 75 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.2 MB in 177 requests
6.2 MBYour homepage downloads 6.2 MB in 177 requests on a phone: images 3.7 MB (50), scripts 1.2 MB (72) and other files 713 KiB (18). Under 2 MB keeps phones on slow connections fast.
9 images far larger than shown
734 KiB9 images are downloaded at several times the size a phone draws them, for example homepage_slider-rewards-2.jpg at 1,800 px wide, shown at 390 px. Resized copies would save about 734 KiB.
23 images in older formats
23 images (3.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (652 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 210.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 60 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (193 characters)
Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://site.com/sitemap.xml, so Google discovers your pages only by following links.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
150 internal links, 61 external
The homepage links to 150 pages on sunpro.build and 61 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Supplying Professional Contractors and Builders in Utah, Idaho and Colorado Since 1937”.
Title: 58 characters
Your title is a healthy 58 characters: “Building Supplies for Contractors | Utah, Nevada and Idaho”.
Canonical URL set
The canonical URL is https://sunpro.build/.
Structured data in place
Structured data found: BreadcrumbList, Organization, Person, WPFooter and WPHeader.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,883 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/rewards, /company/news and /products have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
/products/windows and /products/hardware took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.
2 checks passed
Tap targets are thumb-sized
41 of 46 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 21-field form
Your longest form asks for 21 fields (7 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,208 words of copy
The homepage carries about 1,208 words of visible text.
6 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Apply for Credit”, “Contact” and “Contact Sunpro”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Matomo.
Direct contact links
Visitors can reach you directly: 31 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sunpro.build, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager | Matomo
- Hosting
- Cloudflare
Hiring
- Hiring
- 17 open roles
- Teams
- Sunpro - Supply Chain - Direct (10), SunPro - Supply Chain - Indirect (2), SunPro - Customer Service (1)
- Job board
- greenhouse
- Careers page
- sunpro.build/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on sunpro.build, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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