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sunrider.com website review
Visit site (opens in a new tab)Reviewed 30 October 202643 issues · 66 checks
This review found 43 issues worth fixing on sunrider.com, 16 of them high impact, across 66 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
57FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.3 s |
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.3 s |
| Jun 6, 2026 | 4.3 s |
| Jun 13, 2026 | 4.3 s |
| Jun 20, 2026 | 4.4 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 4.6 s |
| Jul 11, 2026 | 4.5 s |
| Jul 18, 2026 | 4.5 s |
| Jul 25, 2026 | 4.5 s |
| Aug 1, 2026 | 4.5 s |
| Aug 8, 2026 | 4.5 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.5 s |
| Aug 29, 2026 | 4.5 s |
| Sep 5, 2026 | 4.5 s |
| Sep 12, 2026 | 4.4 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.2 s |
| Oct 17, 2026 | 4.1 s |
| Oct 24, 2026 | 4.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 237 ms |
| May 16, 2026 | 221 ms |
| May 23, 2026 | 229 ms |
| May 30, 2026 | 225 ms |
| Jun 6, 2026 | 227 ms |
| Jun 13, 2026 | 236 ms |
| Jun 20, 2026 | 230 ms |
| Jun 27, 2026 | 221 ms |
| Jul 4, 2026 | 237 ms |
| Jul 11, 2026 | 249 ms |
| Jul 18, 2026 | 258 ms |
| Jul 25, 2026 | 262 ms |
| Aug 1, 2026 | 265 ms |
| Aug 8, 2026 | 279 ms |
| Aug 15, 2026 | 295 ms |
| Aug 22, 2026 | 307 ms |
| Aug 29, 2026 | 319 ms |
| Sep 5, 2026 | 305 ms |
| Sep 12, 2026 | 304 ms |
| Sep 19, 2026 | 270 ms |
| Sep 26, 2026 | 247 ms |
| Oct 3, 2026 | 241 ms |
| Oct 10, 2026 | 222 ms |
| Oct 17, 2026 | 248 ms |
| Oct 24, 2026 | 253 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.7 s
Speed
Reduce unused JavaScript
3.9 s · 737 KiBAbout 737 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.
Render-blocking requests
1.7 s30 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 575 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
450 ms · 113 KiB3 files are served with short cache lifetimes, so returning visitors download them again (113 KiB).
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 third-party services on the page
6 third-party services load with your homepage (Accessibe Accessibility Overlay, New Relic and logr-in.com and others), adding 744 KiB and 345 ms of main-thread time.
Legacy JavaScript
200 ms · 31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 138 ms
138 msYour server sent the HTML in 138 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.59
0.59For real visitors the layout shifts by 0.59 (75th percentile). Good is under 0.1.
Real-user FCP: 3.6 s
3.6 sReal visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 12.8 s
12.8 sYour largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “US-1126-MetaBooster-Available-Carousel-ENG”.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 12.9 s
12.9 sThe page becomes fully interactive after 12.9 s. Good is under 3.8 s.
Total Blocking Time: 930 ms
930 msScripts block taps and scrolling for 930 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 291 ms
291 msReal visitors wait 291 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 939 ms
939 msReal visitors wait 939 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 237 ms to 253 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.3 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.5 MB in 125 requests
2.5 MBYour homepage downloads 2.5 MB in 125 requests on a phone: scripts 1.5 MB (47), other files 616 KiB (20) and images 142 KiB (10). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 buttons without a name
5 buttons have no accessible name, so screen readers announce just “button”.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
24 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 28 WCAG 2.2 A/AA and best-practice rules on the phone render: 24 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (20 characters)
Your title is only 20 characters: “Home Page | Sunrider”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (11 characters)
Your meta description is only 11 characters: “description”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://us.sunrider.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at us.sunrider.com/robots.txt, the first file search crawlers ask for.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://us.sunrider.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Best practices
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 19 words
The homepage has only about 19 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sunrider.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- CloudFront
Company
- Founded
- 1982
- Headquarters
- Torrance
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on sunrider.com, including 17 speed issues, 10 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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