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sunsetnovelties.com website review

Visit site (opens in a new tab)Reviewed 5 November 202634 issues · 82 checks

This review found 34 issues worth fixing on sunsetnovelties.com, 10 of them high impact, across 82 checks. The most urgent: main-thread work: 8.9 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s851 msMay 16Oct 31939 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.0 s
May 23, 2026994 ms
May 30, 2026977 ms
Jun 6, 2026984 ms
Jun 13, 2026958 ms
Jun 20, 2026983 ms
Jun 27, 2026975 ms
Jul 4, 2026948 ms
Jul 11, 2026951 ms
Jul 18, 2026918 ms
Jul 25, 2026911 ms
Aug 1, 2026906 ms
Aug 8, 2026877 ms
Aug 15, 2026887 ms
Aug 22, 2026882 ms
Aug 29, 2026917 ms
Sep 5, 2026963 ms
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 2026967 ms
Oct 10, 2026900 ms
Oct 17, 2026898 ms
Oct 24, 2026912 ms
Oct 31, 2026939 ms
Real-visitor tap response (INP)75th percentile, phones
109 ms94 msMay 16Oct 31107 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026105 ms
May 23, 2026103 ms
May 30, 2026104 ms
Jun 6, 2026103 ms
Jun 13, 2026102 ms
Jun 20, 2026104 ms
Jun 27, 2026103 ms
Jul 4, 2026104 ms
Jul 11, 2026103 ms
Jul 18, 2026102 ms
Jul 25, 2026102 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 2026102 ms
Sep 5, 2026103 ms
Sep 12, 2026104 ms
Sep 19, 2026106 ms
Sep 26, 2026105 ms
Oct 3, 2026105 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms
Oct 31, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sunsetnovelties.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sunsetnovelties.com at 0.7 s0.7 s
  2. sunsetnovelties.com at 1.5 s1.5 s
  3. sunsetnovelties.com at 2.2 s2.2 s
  4. sunsetnovelties.com at 2.9 s2.9 s
  5. sunsetnovelties.com at 3.7 s3.7 s
  6. sunsetnovelties.com at 4.4 s4.4 s
  7. sunsetnovelties.com at 5.1 s5.1 s
  8. sunsetnovelties.com at 5.9 s5.9 s

Speed

11 to fix61
  • Main-thread work: 8.9 s

    A phone's processor spends 8.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,614 HTML elements

    The page has 4,614 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (ZenDesk, Google CDN and Shopify and others), adding 1.5 MB and 983 ms of main-thread time.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    500 ms · 85 KiB

    4 images could be 85 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Reduce unused JavaScript

    501 KiB

    About 501 KiB of JavaScript is downloaded but never used on this page.

  • ZenDesk adds 429 ms

    429 ms

    ZenDesk costs a phone 429 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 270 ms. During a long task the page ignores taps.

  • Shopify adds 147 ms

    147 ms

    Shopify costs a phone 147 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Other Google APIs/SDKs adds 84 ms

    84 ms

    Other Google APIs/SDKs costs a phone 84 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    99 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (99 KiB).

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “BANNER IMAGE GRAPHIC BEACH BUNN - mobile”.

  • Total Blocking Time: 855 ms

    855 ms

    Scripts block taps and scrolling for 855 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 105 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 147 ms

    147 ms

    Real visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 423 ms

    423 ms

    Real visitors wait 423 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 205 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 205 requests on a phone: scripts 1.2 MB (89), other files 933 KiB (42) and images 437 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9293
  • 60 tap targets too small

    60 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 256 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10080
  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “Sex Toys, Sexy Lingerie, Swinger Clothing, Local Stores – Sunset Novelties”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Sunset Novelties” and “MAGNITUDE”). One clear main headline is easier for people and search engines.

  • Meta description is long (272 characters)

    Your meta description is 272 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 438 internal links, 1 external

    The homepage links to 438 pages on sunsetnovelties.com and 1 external page.

4 checks passed
  • Canonical URL set

    The canonical URL is https://sunsetnovelties.com/.

  • Structured data in place

    Structured data found: Organization, Product and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sunsetnovelties.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,417 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sunsetnovelties.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://sunsetnovelties.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://sunsetnovelties.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://sunsetnovelties.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://sunsetnovelties.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 7791
  • 3 small tap targets

    3 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,012 words of copy

    The homepage carries about 1,012 words of visible text.

3 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop Now”, “Shop Best-sellers” and “Shop All”.

  • 9 short forms

    9 short forms (3 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sunsetnovelties.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Seowill Ai Seo · Pagefly Ai Page Builder · Yotpo Product Reviews · Essential Cart Drawer · reputon.com · chimpstatic.com · jst.ai · pxucdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Savannah

Upkeep, stack, hiring and company data from programmable.info

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