sunshinebotanicals.com website review

About 632 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

10 files are served with short cache lifetimes, so returning visitors download them again (117 KiB).

8 third-party services load with your homepage (Shopify, Google Tag Manager and Google CDN and others), adding 1.6 MB and 455 ms of main-thread time.

About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 420 ms faster on a phone.

Shopify costs a phone 211 ms of main-thread work and 865 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 63 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 images could be 78 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 18.0 s. Good is under 3.8 s.

Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 250 requests on a phone: scripts 1.6 MB (116), other files 1,005 KiB (88) and images 212 KiB (10). Under 2 MB keeps phones on slow connections fast.

Emily_Fritchey_Set_Out_to_Build_a_Beauty_Brand.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (143 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your title is only 19 characters: “Sunshine Botanicals”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“Sunshine Botanicals” and “I Never Set Out to Build a Beauty Brand.”). One clear main headline is easier for people and search engines.

Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 100 pages on sunshinebotanicals.com and 9 external pages.

The HTML your server sends has 806 of the 1,924 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

https://sunshinebotanicals.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

https://sunshinebotanicals.com/collections/anti-aging-skincare took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

7 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,924 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.