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supacolor.com website review

Visit site (opens in a new tab)Reviewed 8 November 202625 issues · 77 checks

This review found 25 issues worth fixing on supacolor.com, 9 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.8 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
225 ms179 msMay 16Oct 31188 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026211 ms
May 23, 2026211 ms
May 30, 2026218 ms
Jun 6, 2026211 ms
Jun 13, 2026213 ms
Jun 20, 2026216 ms
Jun 27, 2026213 ms
Jul 4, 2026217 ms
Jul 11, 2026211 ms
Jul 18, 2026205 ms
Jul 25, 2026205 ms
Aug 1, 2026210 ms
Aug 8, 2026213 ms
Aug 15, 2026220 ms
Aug 22, 2026217 ms
Aug 29, 2026204 ms
Sep 5, 2026205 ms
Sep 12, 2026205 ms
Sep 19, 2026186 ms
Sep 26, 2026195 ms
Oct 3, 2026187 ms
Oct 10, 2026184 ms
Oct 17, 2026188 ms
Oct 24, 2026188 ms
Oct 31, 2026188 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of supacolor.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. supacolor.com at 0.4 s0.4 s
  2. supacolor.com at 0.8 s0.8 s
  3. supacolor.com at 1.1 s1.1 s
  4. supacolor.com at 1.5 s1.5 s
  5. supacolor.com at 1.9 s1.9 s
  6. supacolor.com at 2.3 s2.3 s
  7. supacolor.com at 2.6 s2.6 s
  8. supacolor.com at 3.0 s3.0 s

Speed

9 to fix60
  • Reduce unused JavaScript

    3.1 s · 703 KiB

    About 703 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 516 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (516 KiB).

  • Render-blocking requests

    1.3 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Stripe and Facebook and others), adding 1.1 MB and 768 ms of main-thread time.

  • Improve image delivery

    300 ms · 113 KiB

    5 images could be 113 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 349 ms

    349 ms

    Google Tag Manager costs a phone 349 ms of main-thread work and 371 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    200 ms · 73 KiB

    Polyfills for old browsers add 73 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.9 s

    10.9 s

    Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • Real-user TTFB: 907 ms

    907 ms

    Real visitors wait 907 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 435 ms

    435 ms

    Scripts block taps and scrolling for 435 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

7 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 211 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 99 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 99 requests on a phone: media 1.9 MB (1), scripts 1.5 MB (39) and images 331 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 131.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 37 internal links, 0 external

    The homepage links to 37 pages on supacolor.com and 0 external pages.

8 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Anyone with a heat press can print like a pro. SupaDTF and Wearable heat transfers with award-winning customer support.…”.

  • One H1 headline

    Your main headline reads: “The world's best heat transfers. Supafast. Supaeasy.”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “The World's Best Heat Transfers | Supacolor”.

  • Canonical URL set

    The canonical URL is https://supacolor.com/.

  • Structured data in place

    Structured data found: ItemList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://supacolor.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (764 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://supacolor.com/llms.txt (6 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page with very little text

    https://supacolor.com/collections/single-image has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 pages slow to respond

    https://supacolor.com/collections/stock/heat-presses and https://supacolor.com/collections/stock/sample-packs took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 879 words of copy

    The homepage carries about 879 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Order Transfers by Size”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Order Transfers by Size”, “Buy SupaDTF” and “Buy Wearable”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supacolor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
10 Shopify Products;Shopify;Shopify Plus
Analytics
Google Tag Manager
Hosting
Railway

Upkeep, stack, hiring and company data from programmable.info

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