supermart.ng website review

A phone's processor spends 7.5 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,408 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 58 (desktop: 64). Pages that score under 90 lose visitors before the first paint.

22 images could be 578 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 338 ms. During a long task the page ignores taps.

8 third-party services load with your homepage (Google Tag Manager, Clarity and minmaxify.com and others), adding 417 KiB and 425 ms of main-thread time.

About 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 127 KiB of JavaScript is downloaded but never used on this page.

69 KiB JavaScript is shipped twice across bundles.

5 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 232 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 172 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 197 requests on a phone: images 1.2 MB (44), other files 713 KiB (77) and scripts 591 KiB (57). Under 2 MB keeps phones on slow connections fast.

UK_Store_-_Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 tap targets are too small or too close together to hit reliably with a finger.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 12 characters: “Supermart.ng”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“” and “Supermart: Online Grocery Store in Lagos and Onli…”). One clear main headline is easier for people and search engines.

Your meta description is 286 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, CollectionPage, GroceryStore and ImageObject) but with 1 problem, for example “WebSite: missing name”.

The homepage links to 369 pages on supermart.ng and 5 external pages.

https://www.supermart.ng/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.supermart.ng/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.supermart.ng/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.supermart.ng/customer_authentication/redirect, https://www.supermart.ng/collections/fresh-food, https://www.supermart.ng/collections/fruits, https://www.supermart.ng/collections/vegetables, https://www.supermart.ng/collections/meat-poultry and https://www.supermart.ng/collections/sea-food have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,686 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.