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supernerds.no website review
Visit site (opens in a new tab)Reviewed 9 November 202630 issues · 81 checks
This review found 30 issues worth fixing on supernerds.no, 12 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #18,145 of 99,726 reviewed websitesbeats 77%
- #11,473 of 54,726 online storesbeats 73%
- #11,129 of 49,682 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 113 ms |
| May 23, 2026 | 118 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 134 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 114 ms |
| Aug 22, 2026 | 118 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 131 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 150 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 147 ms |
| Oct 31, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.5 s · 795 KiBAbout 795 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 368 KiB15 files are served with short cache lifetimes, so returning visitors download them again (368 KiB).
Render-blocking requests
1.4 s21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 2.6 MB and 1.6 s of main-thread time.
Reduce unused CSS
600 ms · 78 KiBAbout 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 551 ms
551 msGoogle Tag Manager costs a phone 551 ms of main-thread work and 828 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 283 ms
283 msShopify costs a phone 283 ms of main-thread work and 817 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,222 HTML elements
The page has 2,222 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 124 ms
124 msrebuyengine.com costs a phone 124 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
200 ms · 212 KiB11 images could be 212 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 26 KiB26 KiB could be saved by minifying JavaScript.
Legacy JavaScript
50 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.7 s
18.7 sYour largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Last inn video:”.
Time to Interactive: 21.6 s
21.6 sThe page becomes fully interactive after 21.6 s. Good is under 3.8 s.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 681 ms
681 msScripts block taps and scrolling for 681 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 131 ms
131 msReal visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.9 MB in 502 requests
8.9 MBYour homepage downloads 8.9 MB in 502 requests on a phone: media 4.1 MB (2), scripts 2.5 MB (202) and other files 1.1 MB (213). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
25647bc39f8d4cd99b655ddd53878c9e.thumbnail.0000000000.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (37 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (78 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.53 g of CO₂e: 303.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
78 internal links, 12 external
The homepage links to 78 pages on supernerds.no and 12 external pages.
8 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Nerdestæsj for ekte fans! Klær, plakater og gaver fra spill, filmer og serier. Lynrask levering og magisk kundeservice …”.
One H1 headline
Your main headline reads: “Supernerds”.
Title: 57 characters
Your title is a healthy 57 characters: “Supernerds – Nerdemerch & Gaver | Rask levering fra Norge”.
Canonical URL set
The canonical URL is https://supernerds.no/.
Structured data in place
Structured data found: OnlineStore and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://supernerds.no/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (395 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://supernerds.no/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://supernerds.no/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
35 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 155 words
The homepage has only about 155 words of visible text; thin pages give Google and first-time buyers little to go on.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join the Empire”.
1 call to action
The homepage has 1 call to action, for example “Join the Empire”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supernerds.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Tinyseo Ai Seo Speed · Microsoft Clarity · Rebuy Personalization Engine · Judge Me Reviews · Analyzify Ga4 Ads Tracking · Gdpr Cookie Consent · Omnisend
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on supernerds.no, including 18 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.