supernovacreationsbf.com website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

A phone's processor spends 3.3 s on main-thread work while loading, 765 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 161 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Shopify, customily.com and Cloudflare CDN and others), adding 432 KiB and 253 ms of main-thread time.

10 images could be 118 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 116 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

6 files are served with short cache lifetimes, so returning visitors download them again (64 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Supernova Creations is a family run Alberta business creati…”.

The page becomes fully interactive after 7.2 s. Good is under 3.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 241 requests on a phone: other files 788 KiB (103), images 560 KiB (32) and scripts 461 KiB (68). Under 2 MB keeps phones on slow connections fast.

banner_facebook_Your_Story_800x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

There are 2 <h1> headlines (“” and “What our customers say about us”). One clear main headline is easier for people and search engines.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 108 pages on supernovacreationsbf.com and 10 external pages.

https://www.supnova.ca/collections/all, https://www.supnova.ca/collections/shirts, https://www.supnova.ca/collections/label, https://www.supnova.ca/collections/blanket, https://www.supnova.ca/collections/stuffed-toys and https://www.supnova.ca/collections/acrylic and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.supnova.ca/collections/all, https://www.supnova.ca/collections/shirts, https://www.supnova.ca/collections/drinkware, https://www.supnova.ca/collections/label, https://www.supnova.ca/collections/blanket and https://www.supnova.ca/collections/stuffed-toys and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Unexpected token ';'”.

Social proof on the homepage: 13 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 775 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.