superplum.com website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

Your mobile performance score is 80 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

18 images could be 777 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 95 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 680 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

5 third-party services load with your homepage (Google Tag Manager, Google CDN and JSDelivr CDN and others), adding 269 KiB and 205 ms of main-thread time.

About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Logo”.

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

29 images have no width and height attributes, so the layout jumps as each one loads.

The page becomes fully interactive after 4.9 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

insta-trace-image.png weighs 520 KiB. On a phone connection a single image that size takes seconds.

4 images (708 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

7 images further down the page (764 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

17 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Headings skip levels (h1 → h5, h1 → h4 and h1 → h5), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 9 characters: “Superplum”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 13 <h1> headlines (“Safe fruit comes with proof”, “Safe fruits, now just a tap away” and “Powered by InstaTrace.”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://superplum.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at superplum.com/robots.txt, the first file search crawlers ask for.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 14 pages on superplum.com and 20 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://superplum.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://superplum.com/about-us.html, https://superplum.com/litchi.html, https://superplum.com/our-mangoes.html, https://superplum.com/frozen-fruit.html, https://superplum.com/process.html and https://superplum.com/traceability.html and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://superplum.com/litchi.html, https://superplum.com/where-to-buy.html, https://superplum.com/safety-policy.html, https://superplum.com/Terms-Of-Service.html and https://superplum.com/Privacy-Policy.html have no <h1> headline, so visitors and search engines get no clear main topic.

https://superplum.com/where-to-buy.html has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 354 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.