supertoy.ca website review

The page has 4,814 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 88 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 images could be 140 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

4 third-party services load with your homepage (Shopify, shop.app and Mailchimp and others), adding 533 KiB and 99 ms of main-thread time.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

17 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).

About 23 KiB of JavaScript is downloaded but never used on this page.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

6 images further down the page (194 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

59 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Your title is only 9 characters: “Super Toy”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 47 characters: “An amazing selection of the best toys on earth!”. 70 to 160 characters is enough to sell the click.

Your <h1> is empty.

The homepage links to 124 pages on supertoy.ca and 5 external pages.

https://supertoy.ca/collections/sale-1, https://supertoy.ca/collections/all, https://supertoy.ca/collections/science-toys, https://supertoy.ca/collections/small-world, https://supertoy.ca/collections/games-puzzles and https://supertoy.ca/collections/indoor-active-1 and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://supertoy.ca/collections/sale-1, https://supertoy.ca/collections/all, https://supertoy.ca/collections/science-toys, https://supertoy.ca/collections/small-world, https://supertoy.ca/collections/games-puzzles and https://supertoy.ca/collections/indoor-active-1 and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 383 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.