supertrees.com website review

4 images could be 276 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

4 third-party services load with your homepage (Hubspot, Klaviyo and Shopify and others), adding 401 KiB and 191 ms of main-thread time.

7 files are served with short cache lifetimes, so returning visitors download them again (128 KiB).

1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Gloved hands planting a sapling in soil at a SuperTrees nur…”.

The page becomes fully interactive after 4.0 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Your title is 87 characters, so Google will cut it off around 60: “SuperTrees |Tree Services Certified Arborist & Wholesale Tree Nursery – SuperTrees Inc.”.

Your <h1> is empty.

The homepage links to 46 pages on supertrees.com and 88 external pages.

https://supertrees.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://supertrees.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://supertrees.com/pages/tree-services and https://supertrees.com/pages/nampa-case-study all use the title “Tree Services | Certified Arborist Services | SuperTrees© – SuperTree…”. Search engines can't tell which page to show for a search, so each competes with the others.

https://supertrees.com/customer_authentication/redirect, https://supertrees.com/blogs/supertrees-inc-blog and https://supertrees.com/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://supertrees.com/pages/tree-services and https://supertrees.com/pages/nampa-case-study use the same meta description. A description written for each page earns more clicks.

https://supertrees.com/pages/tree-services, https://supertrees.com/pages/supertrees-riverton-nursery, https://supertrees.com/pages/nampa-case-study and https://supertrees.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

https://supertrees.com/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 531 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, HubSpot and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 5 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.