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supplementhub.com website review
Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 84 checks
This review found 36 issues worth fixing on supplementhub.com, 10 of them high impact, across 84 checks. The most urgent: 53,868 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #54,613 of 97,132 reviewed websitesbeats 39%
- #34,026 of 52,782 online storesbeats 30%
- #32,278 of 47,839 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 759 ms |
| May 23, 2026 | 705 ms |
| May 30, 2026 | 706 ms |
| Jun 6, 2026 | 736 ms |
| Jun 13, 2026 | 717 ms |
| Jun 20, 2026 | 721 ms |
| Jun 27, 2026 | 678 ms |
| Jul 4, 2026 | 697 ms |
| Jul 11, 2026 | 695 ms |
| Jul 18, 2026 | 637 ms |
| Jul 25, 2026 | 665 ms |
| Aug 1, 2026 | 631 ms |
| Aug 8, 2026 | 628 ms |
| Aug 15, 2026 | 665 ms |
| Aug 22, 2026 | 626 ms |
| Aug 29, 2026 | 603 ms |
| Sep 5, 2026 | 561 ms |
| Sep 12, 2026 | 581 ms |
| Sep 19, 2026 | 596 ms |
| Sep 26, 2026 | 620 ms |
| Oct 3, 2026 | 705 ms |
| Oct 10, 2026 | 715 ms |
| Oct 17, 2026 | 746 ms |
| Oct 24, 2026 | 776 ms |
| Oct 31, 2026 | 713 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
Speed
53,868 HTML elements
The page has 53,868 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.
Reduce unused JavaScript
1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Cookiebot and Shopify and others), adding 1.7 MB and 650 ms of main-thread time.
Render-blocking requests
800 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Use efficient cache lifetimes
50 ms · 500 KiB33 files are served with short cache lifetimes, so returning visitors download them again (500 KiB).
Cookiebot adds 136 ms
136 msCookiebot costs a phone 136 ms of main-thread work and 499 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 138 ms
138 msKlaviyo costs a phone 138 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 112 ms
112 msShopify costs a phone 112 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rechargecdn.com adds 77 ms
77 msrechargecdn.com costs a phone 77 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
136 KiB136 KiB could be saved by minifying JavaScript.
Improve image delivery
75 KiB2 images could be 75 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Reduce unused CSS
15 KiBAbout 15 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 42 ms
42 msYour server sent the HTML in 42 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 21.1 s
21.1 sThe page becomes fully interactive after 21.1 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 953 ms
953 msScripts block taps and scrolling for 953 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.5 s
4.5 sYour largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user INP: 415 ms
415 msReal visitors wait 415 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 759 ms to 713 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 734 ms
734 msReal visitors wait 734 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 3.7 MB in 326 requests
3.7 MBYour homepage downloads 3.7 MB in 326 requests on a phone: scripts 2.3 MB (140), other files 710 KiB (86) and images 367 KiB (51). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
1.04 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
17 images without alt text
17 images have no alt text, which hurts accessibility and image search.
[aria-*] attributes are not valid or misspelled
[aria-*] attributes are not valid or misspelled (1 element).
22 tap targets too small
22 tap targets are too small or too close together to hit reliably with a finger.
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
SEO
Title is long (92 characters)
Your title is 92 characters, so Google will cut it off around 60: “Premium Supplements made available to you worldwide | Supplement Hub – Supplement Hub Glo…”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
229 internal links, 17 external
The homepage links to 229 pages on supplementhub.com and 17 external pages.
6 checks passed
Meta description: 116 characters
Your meta description is 116 characters: “Practitioner-selected supplements from trusted brands, shipped across Europe from the Netherlands. B Corp certified.”.
Canonical URL set
The canonical URL is https://supplementhub.com/.
Structured data in place
Structured data found: LocalBusiness, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://supplementhub.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,197 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://supplementhub.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://supplementhub.com/collections/sleep-support, which answers with an error. Visitors hit a dead end and search engines drop it.
8 pages without a meta description
https://supplementhub.com/collections/all, https://supplementhub.com/policies/shipping-policy, https://supplementhub.com/pages/rewards, https://supplementhub.com/collections/brain-cognitive, https://supplementhub.com/collections/digestive-support and https://supplementhub.com/collections/energy-support and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
13 pages without an H1
https://supplementhub.com/collections/all, https://supplementhub.com/policies/shipping-policy, https://supplementhub.com/pages/rewards, https://supplementhub.com/pages/help-center, https://supplementhub.com/collections/best-sellers and https://supplementhub.com/collections/winter-immunity and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'appendChild') https://supplementhub.com/:1781:23”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
36 of 41 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,100 words of copy
The homepage carries about 1,100 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Sign Up”.
6 calls to action
The homepage has 6 calls to action, for example “Order Now”, “Shop Now” and “Sign Up”.
16 short forms
16 short forms (1 field at most) are right on the homepage.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Hotjar, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supplementhub.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yotpo Product Reviews · Instant Ai Page Builder · Multifeeds · Storeseo · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Seowill Redirects · Langify · Gorgias Live Chat Helpdesk · Addly · 61f56232 · rechargecdn.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on supplementhub.com, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.