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supplementhub.com website review

Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 84 checks

This review found 36 issues worth fixing on supplementhub.com, 10 of them high impact, across 84 checks. The most urgent: 53,868 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.9 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.7 s
Jul 25, 20262.5 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
808 ms529 msMay 16Oct 31713 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026759 ms
May 23, 2026705 ms
May 30, 2026706 ms
Jun 6, 2026736 ms
Jun 13, 2026717 ms
Jun 20, 2026721 ms
Jun 27, 2026678 ms
Jul 4, 2026697 ms
Jul 11, 2026695 ms
Jul 18, 2026637 ms
Jul 25, 2026665 ms
Aug 1, 2026631 ms
Aug 8, 2026628 ms
Aug 15, 2026665 ms
Aug 22, 2026626 ms
Aug 29, 2026603 ms
Sep 5, 2026561 ms
Sep 12, 2026581 ms
Sep 19, 2026596 ms
Sep 26, 2026620 ms
Oct 3, 2026705 ms
Oct 10, 2026715 ms
Oct 17, 2026746 ms
Oct 24, 2026776 ms
Oct 31, 2026713 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of supplementhub.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. supplementhub.com at 0.6 s0.6 s
  2. supplementhub.com at 1.2 s1.2 s
  3. supplementhub.com at 1.8 s1.8 s
  4. supplementhub.com at 2.4 s2.4 s
  5. supplementhub.com at 3.0 s3.0 s
  6. supplementhub.com at 3.6 s3.6 s
  7. supplementhub.com at 4.2 s4.2 s
  8. supplementhub.com at 4.8 s4.8 s

Speed

12 to fix55
  • 53,868 HTML elements

    The page has 53,868 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • Reduce unused JavaScript

    1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Cookiebot and Shopify and others), adding 1.7 MB and 650 ms of main-thread time.

  • Render-blocking requests

    800 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Use efficient cache lifetimes

    50 ms · 500 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (500 KiB).

  • Cookiebot adds 136 ms

    136 ms

    Cookiebot costs a phone 136 ms of main-thread work and 499 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 138 ms

    138 ms

    Klaviyo costs a phone 138 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 112 ms

    112 ms

    Shopify costs a phone 112 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rechargecdn.com adds 77 ms

    77 ms

    rechargecdn.com costs a phone 77 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    136 KiB

    136 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    75 KiB

    2 images could be 75 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 953 ms

    953 ms

    Scripts block taps and scrolling for 953 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user INP: 415 ms

    415 ms

    Real visitors wait 415 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 759 ms to 713 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 734 ms

    734 ms

    Real visitors wait 734 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.7 MB in 326 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 326 requests on a phone: scripts 2.3 MB (140), other files 710 KiB (86) and images 367 KiB (51). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fix81
  • 17 images without alt text

    17 images have no alt text, which hurts accessibility and image search.

  • [aria-*] attributes are not valid or misspelled

    [aria-*] attributes are not valid or misspelled (1 element).

  • 22 tap targets too small

    22 tap targets are too small or too close together to hit reliably with a finger.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

SEO

3 to fixGoogle 8586
  • Title is long (92 characters)

    Your title is 92 characters, so Google will cut it off around 60: “Premium Supplements made available to you worldwide | Supplement Hub – Supplement Hub Glo…”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 229 internal links, 17 external

    The homepage links to 229 pages on supplementhub.com and 17 external pages.

6 checks passed
  • Meta description: 116 characters

    Your meta description is 116 characters: “Practitioner-selected supplements from trusted brands, shipped across Europe from the Netherlands. B Corp certified.”.

  • Canonical URL set

    The canonical URL is https://supplementhub.com/.

  • Structured data in place

    Structured data found: LocalBusiness, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://supplementhub.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,197 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://supplementhub.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://supplementhub.com/collections/sleep-support, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 8 pages without a meta description

    https://supplementhub.com/collections/all, https://supplementhub.com/policies/shipping-policy, https://supplementhub.com/pages/rewards, https://supplementhub.com/collections/brain-cognitive, https://supplementhub.com/collections/digestive-support and https://supplementhub.com/collections/energy-support and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://supplementhub.com/collections/all, https://supplementhub.com/policies/shipping-policy, https://supplementhub.com/pages/rewards, https://supplementhub.com/pages/help-center, https://supplementhub.com/collections/best-sellers and https://supplementhub.com/collections/winter-immunity and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'appendChild') https://supplementhub.com/:1781:23”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    36 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,100 words of copy

    The homepage carries about 1,100 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Sign Up”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Order Now”, “Shop Now” and “Sign Up”.

  • 16 short forms

    16 short forms (1 field at most) are right on the homepage.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Hotjar, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supplementhub.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Product Reviews · Instant Ai Page Builder · Multifeeds · Storeseo · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Seowill Redirects · Langify · Gorgias Live Chat Helpdesk · Addly · 61f56232 · rechargecdn.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on supplementhub.com, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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