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supplementsuperstores.com website review
Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 88 checks
This review found 33 issues worth fixing on supplementsuperstores.com, 9 of them high impact, across 88 checks. The most urgent: 11,891 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #17,732 of 97,181 reviewed websitesbeats 77%
- #11,113 of 52,825 online storesbeats 73%
- #10,772 of 47,879 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 132 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 136 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 133 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 146 ms |
| Aug 22, 2026 | 148 ms |
| Aug 29, 2026 | 150 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 156 ms |
| Sep 19, 2026 | 160 ms |
| Sep 26, 2026 | 161 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 157 ms |
| Oct 17, 2026 | 156 ms |
| Oct 24, 2026 | 155 ms |
| Oct 31, 2026 | 151 ms |
| Nov 7, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.6 s
4.8 s
6.0 s
7.2 s
8.4 s
9.6 s
Speed
11,891 HTML elements
The page has 11,891 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 9.4 s
A phone's processor spends 9.4 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Cookiebot, Google Tag Manager and Klaviyo and others), adding 1.6 MB and 1.7 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms19 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Use efficient cache lifetimes
600 ms · 281 KiB29 files are served with short cache lifetimes, so returning visitors download them again (281 KiB).
Cookiebot adds 654 ms
654 msCookiebot costs a phone 654 ms of main-thread work and 41 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
584 KiBAbout 584 KiB of JavaScript is downloaded but never used on this page.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 418 ms. During a long task the page ignores taps.
Google Tag Manager adds 325 ms
325 msGoogle Tag Manager costs a phone 325 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 233 ms
233 msKlaviyo costs a phone 233 ms of main-thread work and 405 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 120 ms
120 msrebuyengine.com costs a phone 120 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
okendo.io adds 94 ms
94 msokendo.io costs a phone 94 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
209 KiB9 images could be 209 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need.
Reduce unused CSS
45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 27.4 s
27.4 sThe page becomes fully interactive after 27.4 s. Good is under 3.8 s.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 960 ms
960 msScripts block taps and scrolling for 960 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.8 s
4.8 sYour largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user TTFB: 807 ms
807 msReal visitors wait 807 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 132 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 196 ms
196 msReal visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 385 requests
4.7 MBYour homepage downloads 4.7 MB in 385 requests on a phone: scripts 2.2 MB (170), images 1.3 MB (35) and other files 868 KiB (125). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Headings skip levels
Headings skip levels (h2 → h4, h4 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 268 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("supplementsuperstores.com")”.
718 internal links, 2 external
The homepage links to 718 pages on supplementsuperstores.com and 2 external pages.
6 checks passed
Meta description: 89 characters
Your meta description is 89 characters: “Discount supplements at the lowest prices in the country. Even cheaper than the internet!”.
Title: 58 characters
Your title is a healthy 58 characters: “Supplement Superstores — Deep Discounts In Store Every Day”.
Canonical URL set
The canonical URL is https://supplementsuperstores.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://supplementsuperstores.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (6,311 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://supplementsuperstores.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 pages without a meta description
https://supplementsuperstores.com/collections/supplement-stacks, https://supplementsuperstores.com/collections/creatine, https://supplementsuperstores.com/collections/intra-workout, https://supplementsuperstores.com/collections/glutamine, https://supplementsuperstores.com/collections/amino-acids and https://supplementsuperstores.com/collections/energy-and-focus and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://supplementsuperstores.com/pages/store-locator has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97137170&tm=gtm002&Ver=2&mid=657c96a3-d109-4f91-900a-64ec4441f7f4&bo=2&sid=fd570390dc8911f19013039bf8bb10a6&vid=fd5703e0dc8911f19ab23187590710e8&vids=1&msclkid=N&pi=91.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-static.okendo.io/reviews-widget-plus/css/okendo-reviews-styles.ffe4027a.css' f…”.
2 checks passed
Tap targets are thumb-sized
21 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 853 words of copy
The homepage carries about 853 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP IN STORE” and “SHOP ONLINE”.
7 calls to action
The homepage has 7 calls to action, for example “Shop”, “Shop now” and “Shop In Store”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 30 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supplementsuperstores.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Seo Manager Venntov · Okendo · amazonaws.com · retention.com · elfsight.com · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- smartrecruiters
Company
- Headquarters
- Overland Park
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on supplementsuperstores.com, including 20 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.