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supplylife.com website review
Visit site (opens in a new tab)Reviewed 12 November 202619 issues · 76 checks
This review found 19 issues worth fixing on supplylife.com, 6 of them high impact, across 76 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
93A- #466 of 105,350 reviewed websitesbeats 99%
- #168 of 59,150 online storesbeats 99%
- #161 of 53,897 Shopify storesbeats 99%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 137 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 136 ms |
| Jun 13, 2026 | 130 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 128 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 132 ms |
| Sep 5, 2026 | 135 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 135 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 140 ms |
| Nov 7, 2026 | 141 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 83
83/100Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
500 ms · 174 KiB10 images could be 174 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
1,853 HTML elements
The page has 1,853 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
150 ms · 29 KiBAbout 29 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (openai.com, Shopify and shop.app and others), adding 184 KiB and 78 ms of main-thread time.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
36 KiB5 files are served with short cache lifetimes, so returning visitors download them again (36 KiB).
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 320 ms of it running JavaScript. That is comfortably low.
Server response: 41 ms
41 msYour server sent the HTML in 41 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three food intolerance assessment kits displayed against a …”.
Time to Interactive: 4.4 s
4.4 sThe page becomes fully interactive after 4.4 s. Good is under 3.8 s.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 131 ms
131 msReal visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 680 ms
680 msReal visitors wait 680 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.7 s
2.7 sVisually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 52 ms
52 msScripts block the page for only 52 ms while loading. Good is under 200 ms.
Images and page weight
About 0.2 g of CO₂ per visit
0.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.25 g of CO₂e: 29.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 890 KiB in 104 requests
890 KiBYour homepage downloads 890 KiB in 104 requests on a phone: images 414 KiB (34), scripts 258 KiB (38) and fonts 83 KiB (4). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
70 internal links, 18 external
The homepage links to 70 pages on supplylife.com and 18 external pages.
8 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Our easy pin-prick home-based food intolerance test is trusted by doctors, footballers & Olympians. Test over 200+ popu…”.
One H1 headline
Your main headline reads: “Food Intolerance Tests Made Easy”.
Title: 59 characters
Your title is a healthy 59 characters: “Food Intolerance Test | Rated 4.9* Trustpilot | Supply Life”.
Canonical URL set
The canonical URL is https://supplylife.com/.
Structured data in place
Structured data found: FAQPage, Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://supplylife.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,474 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://supplylife.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
https://supplylife.com/discount/BF30 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
4 pages share 2 titles
/ and https://supplylife.com/discount/BF30 all use the title “Food Intolerance Test | Rated 4.9* Trustpilot | Supply Life”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://supplylife.com/blogs/news and https://supplylife.com/pages/intolerance have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://supplylife.com/pages/faqs and https://supplylife.com/a/faq use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://supplylife.com/pages/faqs, https://supplylife.com/pages/science, https://supplylife.com/a/faq and https://supplylife.com/pages/intolerance have no <h1> headline, so visitors and search engines get no clear main topic.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.
2 checks passed
Tap targets are thumb-sized
12 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 1,212 words of copy
The homepage carries about 1,212 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER NOW”.
18 calls to action
The homepage has 18 calls to action, for example “Shop”, “Contact” and “Order Now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks, 4 customer or partner logos, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supplylife.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Klaviyo Email Marketing Sms · Extole · Triplewhale · Gdpr Cookie Consent · Orbe Geolocation · tidio.co · cloudfront.net · rechargecdn.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on supplylife.com, including 8 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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