Website review, no card needed

surpetrol.com logo

surpetrol.com website review

Visit site (opens in a new tab)Reviewed 24 October 202640 issues · 76 checks

This review found 40 issues worth fixing on surpetrol.com, 10 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of surpetrol.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. surpetrol.com at 0.4 s0.4 s
  2. surpetrol.com at 0.8 s0.8 s
  3. surpetrol.com at 1.1 s1.1 s
  4. surpetrol.com at 1.5 s1.5 s
  5. surpetrol.com at 1.9 s1.9 s
  6. surpetrol.com at 2.3 s2.3 s
  7. surpetrol.com at 2.6 s2.6 s
  8. surpetrol.com at 3.0 s3.0 s

Speed

4 to fix67
  • Use efficient cache lifetimes

    12.2 s · 2.6 MB

    30 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).

  • Improve image delivery

    5.8 s · 1.3 MB

    12 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.8 s faster on a phone.

  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    240 ms · 22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • 2 third-party services on the page

    2 third-party services load with your homepage (metricool.com and Google Fonts), adding 53 KiB and 0 ms of main-thread time.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 91 ms of it running JavaScript. That is comfortably low.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 15.8 s

    15.8 s

    Your largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Flow Management”.

  • Time to Interactive: 15.9 s

    15.9 s

    The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 4 ms

    4 ms

    Scripts block the page for only 4 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix65
  • Page weight: 2.7 MB in 34 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 34 requests on a phone: images 2.4 MB (15), fonts 118 KiB (2) and scripts 76 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (559 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    141 KiB

    2 images are downloaded at several times the size a phone draws them, for example logoCertified ISO 14001.2015 ISO 45001.2028.jpg at 1,456 px wide, shown at 145 px. Resized copies would save about 141 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (248 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7385
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9170
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://surpetrol.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at surpetrol.com/robots.txt, the first file search crawlers ask for.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 41 internal links, 3 external

    The homepage links to 41 pages on surpetrol.com and 3 external pages.

2 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “SURPETROL is a leading independent provider of well testing services with multiphase meters for the oil & gas industry”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Surpetrol Engineering & Services for the oil industry”.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://surpetrol.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (265 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix75
  • 14 linked pages hidden from search

    https://surpetrol.com/site_map.html, https://surpetrol.com/about_us.html, https://surpetrol.com/corporate_profile.html, https://surpetrol.com/mission.html, https://surpetrol.com/vision.html and https://surpetrol.com/our_approach.html and 8 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 14 pages share a title

    https://surpetrol.com/site_map.html, https://surpetrol.com/about_us.html, https://surpetrol.com/corporate_profile.html, https://surpetrol.com/mission.html, https://surpetrol.com/vision.html and https://surpetrol.com/our_approach.html and 8 others all use the title “SURPETROL”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    https://surpetrol.com/site_map.html, https://surpetrol.com/about_us.html, https://surpetrol.com/corporate_profile.html, https://surpetrol.com/mission.html, https://surpetrol.com/vision.html and https://surpetrol.com/our_approach.html and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://surpetrol.com/site_map.html, https://surpetrol.com/index_es.html, https://surpetrol.com/about_us.html, https://surpetrol.com/corporate_profile.html, https://surpetrol.com/mission.html and https://surpetrol.com/vision.html and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 5 small tap targets

    5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 209 words

    The homepage has only about 209 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 3 customer or partner logos and 2 trust badges.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at surpetrol.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 40 issues on surpetrol.com, including 9 speed issues, 7 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25