swfc.co.uk website review

About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.3 s faster on a phone.

219 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).

40 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

A phone's processor spends 11.1 s on main-thread work while loading, 5.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google CDN, Stripe and Google Tag Manager and others), adding 1.8 MB and 3.1 s of main-thread time.

Google CDN costs a phone 898 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Stripe costs a phone 668 ms of main-thread work and 290 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 592 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 210 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 370 ms faster on a phone.

freshworks.com costs a phone 449 ms of main-thread work and 158 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 462 ms. During a long task the page ignores taps.

The page has 1,770 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

Your largest element takes 29.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 21.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 35.5 s. Good is under 3.8 s.

The first text or image appears after 7.5 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 119 ms to 126 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.8 MB in 512 requests on a phone: scripts 2.8 MB (225), images 2.6 MB (68) and other files 1.0 MB (206). Under 2 MB keeps phones on slow connections fast.

1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (34 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.94 g of CO₂e: 232.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 12 elements on the page fail this check, rated critical by axe-core.

Certain ARIA roles must be contained by particular parents: 11 elements on the page fail this check, rated critical by axe-core.

ARIA tab nodes must have an accessible name: 6 elements on the page fail this check, rated serious by axe-core.

4 tap targets are too small or too close together to hit reliably with a finger.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Elements with visible text labels do not have matching accessible names. (1 element).

<td> elements in a large <table> do not have table headers. (1 element).

Your page has no <title>, so Google has to invent the blue link in search results.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.swfc.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 76 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 6 cookies (measured from a US location before any click).

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.