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swiftronics.ca website review
Visit site (opens in a new tab)Reviewed 7 November 202639 issues · 111 checks
This review found 39 issues worth fixing on swiftronics.ca, 17 of them high impact, across 111 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #51,930 of 85,986 reviewed websitesbeats 35%
- #30,347 of 43,956 online storesbeats 26%
- #28,429 of 39,272 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 166 ms |
| May 23, 2026 | 170 ms |
| May 30, 2026 | 171 ms |
| Jun 6, 2026 | 167 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 170 ms |
| Jul 11, 2026 | 173 ms |
| Jul 18, 2026 | 174 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 165 ms |
| Aug 8, 2026 | 163 ms |
| Aug 15, 2026 | 159 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 161 ms |
| Sep 5, 2026 | 158 ms |
| Sep 12, 2026 | 159 ms |
| Sep 19, 2026 | 155 ms |
| Sep 26, 2026 | 151 ms |
| Oct 3, 2026 | 149 ms |
| Oct 10, 2026 | 148 ms |
| Oct 17, 2026 | 153 ms |
| Oct 24, 2026 | 158 ms |
| Oct 31, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.8 s
3.6 s
5.4 s
7.2 s
9.0 s
10.8 s
12.6 s
14.4 s
swiftronics.ca does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.4 s23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 12.3 s
A phone's processor spends 12.3 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,781 HTML elements
The page has 3,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and growave.io and others), adding 4.1 MB and 2.6 s of main-thread time.
Reduce unused JavaScript
1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 795 ms
795 msGoogle Tag Manager costs a phone 795 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 635 ms
635 msShopify costs a phone 635 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
350 ms · 303 KiB15 files are served with short cache lifetimes, so returning visitors download them again (303 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 370 ms. During a long task the page ignores taps.
rebuyengine.com adds 241 ms
241 msrebuyengine.com costs a phone 241 ms of main-thread work and 728 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
growave.io adds 257 ms
257 msgrowave.io costs a phone 257 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 180 ms
180 msGoogle CDN costs a phone 180 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 218 KiB14 images could be 218 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
150 ms · 17 KiB17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
137 KiBAbout 137 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
74 KiBPolyfills for old browsers add 74 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
20 KiB20 KiB could be saved by minifying JavaScript.
Minify CSS
19 KiB19 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 37.9 s
37.9 sThe page becomes fully interactive after 37.9 s. Good is under 3.8 s.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Oppo Find X10 Pro Max (CPH2913) Global Model Dual SIM Unloc…”.
Speed Index: 11.1 s
11.1 sVisually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 166 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 168 ms
168 msReal visitors wait 168 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 435 ms
435 msReal visitors wait 435 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.4 MB in 589 requests
7.4 MBYour homepage downloads 7.4 MB in 589 requests on a phone: scripts 4.1 MB (206), images 1.3 MB (119) and other files 1.2 MB (202). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
compare-peach-desk-2400x1800.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (251 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.1 g of CO₂ per visit
2.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
<td> elements in a large <table> do not have table headers.
<td> elements in a large <table> do not have table headers. (1 element).
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (310 characters)
Your meta description is 310 characters; Google truncates after about 160, so the end of your pitch is cut.
388 internal links, 15 external
The homepage links to 388 pages on swiftronics.ca and 15 external pages.
6 checks passed
Title: 57 characters
Your title is a healthy 57 characters: “Swiftronics Canada - Buy Cell Phones & Accessories online”.
Canonical URL set
The canonical URL is https://swiftronics.ca/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://swiftronics.ca/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,844 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without an H1
/pages/locations and /collections have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343238767&Ver=2&mid=4a8c9740-1baf-4180-b3b6-79e77deb36c7&bo=1&sid=c0153db0da8d11f18ddbadb1c64f7842&vid=c0155330da8d11f19d6a2ddb9aa7b6ba&vids=1&msclkid=N&pi=918639831&l.
7 small tap targets
7 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://swiftronics.ca/customer_authentication/redirect?locale=en®ion_country=CA.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (swiftronics.ca).
Valid certificate (46 days left)
The certificate from Let's Encrypt · YE1 verifies for swiftronics.ca and is valid for another 46 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://swiftronics.ca redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 52 links work
All 52 links checked from your homepage (40 internal, 12 external) answered without errors.
Domain and trust
No CAA record
swiftronics.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
swiftronics.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 years old
10 yearsswiftronics.ca was registered in Feb 2016 through Go Daddy Domains Canada, Inc. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
swiftronics.ca is registered until Feb 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,228 words of copy
The homepage carries about 1,228 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
13 calls to action
The homepage has 13 calls to action, for example “Contact”, “Contact Us” and “PhonesFind your next phone Shop phones”.
64 short forms
64 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 26 customer or partner logos, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 4 phone links and 2 email links.
Email authentication
No SPF record
swiftronics.ca has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be swiftronics.ca is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Timesact Pre Order · Rebuy Personalization Engine · Simprosys Google Shopping Feed · Inbox · Klaviyo Email Marketing Sms · Microsoft Clarity · Affirm · Umbrella · Surebright Extended Warranty · Growave Loyalty Wishlist · wetracked.io · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Mississauga
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on swiftronics.ca, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.