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switch-bot.com website review
Visit site (opens in a new tab)Reviewed 4 November 202650 issues · 94 checks
This review found 50 issues worth fixing on switch-bot.com, 18 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for SwitchBot
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #81,015 of 108,860 reviewed websitesbeats 22%
- #50,684 of 61,765 online storesbeats 15%
- #47,531 of 56,365 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 139 ms |
| May 30, 2026 | 143 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 140 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 127 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 131 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 132 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 131 ms |
| Sep 26, 2026 | 132 ms |
| Oct 3, 2026 | 133 ms |
| Oct 10, 2026 | 130 ms |
| Oct 17, 2026 | 131 ms |
| Oct 24, 2026 | 130 ms |
| Oct 31, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.2 s
7.1 s
Speed
Reduce unused JavaScript
1.5 s · 620 KiBAbout 620 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,261 HTML elements
The page has 4,261 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and joy.so and others), adding 6.8 MB and 1.6 s of main-thread time.
Improve image delivery
550 ms · 1.5 MB16 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
Google Tag Manager adds 956 ms
956 msGoogle Tag Manager costs a phone 956 ms of main-thread work and 785 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
750 ms · 80 KiBAbout 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Shopify adds 210 ms
210 msShopify costs a phone 210 ms of main-thread work and 5.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 333 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 117 KiB18 files are served with short cache lifetimes, so returning visitors download them again (117 KiB).
Minify CSS
150 ms · 3 KiB3 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 23.0 s
23.0 sYour largest element takes 23.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “正式[email protected]__PID:dd31cf78-e041-466c-94c6-ed23594085ad”.
Time to Interactive: 28.8 s
28.8 sThe page becomes fully interactive after 28.8 s. Good is under 3.8 s.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 108 ms
108 msReal visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 288 ms
288 msReal visitors wait 288 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
1 image over 500 KB
Soft_Bundle_2x_3a3d067e-f025-4384-97a6-35983435c3e7.webp weighs 12.7 MB. On a phone connection a single image that size takes seconds.
Page weight: 8.2 MB in 275 requests
8.2 MBYour homepage downloads 8.2 MB in 275 requests on a phone: images 5.0 MB (51), scripts 2.0 MB (119) and other files 711 KiB (77). Under 2 MB keeps phones on slow connections fast.
6 images far larger than shown
919 KiB6 images are downloaded at several times the size a phone draws them, for example LockVisionPro_EN_AmazonImages_2000x2000_01_2x_1aea4332-5d6c- at 4,000 px wide, shown at 198 px. Resized copies would save about 919 KiB.
5 images in older formats
5 images (13.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Banner2-375_565_2x_92a57d52-9fb1-4ee4-8d78-6b50f7c060c6.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images below the first screen load straight away
5 images further down the page (295 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.32 g of CO₂e: 278.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
71 text elements with low contrast
71 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
222 images without alt text
222 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (89 characters)
Your title is 89 characters, so Google will cut it off around 60: “SwitchBot Official Website - Your Simple Switch to a Smart Home – SwitchBot International”.
Meta description is long (217 characters)
Your meta description is 217 characters; Google truncates after about 160, so the end of your pitch is cut.
15 links with vague text
15 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
361 internal links, 11 external
The homepage links to 361 pages on switch-bot.com and 11 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.switch-bot.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.switch-bot.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,549 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.switch-bot.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.switch-bot.com/products/onero-arm-a1 and https://www.switch-bot.com/products/onero-a1 all use the title “onero Robotic Arm A1 – SwitchBot International”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://www.switch-bot.com/pages/switchbot-deals, https://www.switch-bot.com/pages/new-arrivals and https://www.switch-bot.com/pages/switchbot-points have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.switch-bot.com/products/onero-arm-a1 and https://www.switch-bot.com/products/onero-a1 use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.switch-bot.com/collections/robot-vacuums, whose canonical is https://www.switch-bot.com/collections/household-robot. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://www.switch-bot.com/pages/switchbot-deals, https://www.switch-bot.com/pages/new-arrivals, https://www.switch-bot.com/pages/switchbot-points, https://www.switch-bot.com/products/switchbot-gift-card, https://www.switch-bot.com/collections/robot-vacuums and https://www.switch-bot.com/products/switchbot-robot-vacuum-k11-pro and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.switch-bot.com/products/onero-a1 took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 145 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=d45260e0-d734-4a26-8a95-8146fe5ff8d1&referrer=&landingpage=https%3A%2F%2Fwww.switch-bot.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%.
34 small tap targets
34 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Identifier 'urlToPreload' has already been declared”.
Pasting is blocked
A form field blocks pasting, which frustrates password managers and people on phones.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,097 words of copy
The homepage carries about 1,097 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
44 calls to action
The homepage has 44 calls to action, for example “SwitchBot Contact Sensor”, “Learn More” and “Contact Us”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at switch-bot.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on switch-bot.com, including 17 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.