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switchelectronics.co.uk website review

Visit site (opens in a new tab)Reviewed 8 November 202634 issues · 87 checks

This review found 34 issues worth fixing on switchelectronics.co.uk, 10 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.3 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.3 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
192 ms158 msMay 16Oct 31176 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026162 ms
May 23, 2026167 ms
May 30, 2026171 ms
Jun 6, 2026171 ms
Jun 13, 2026170 ms
Jun 20, 2026167 ms
Jun 27, 2026168 ms
Jul 4, 2026165 ms
Jul 11, 2026167 ms
Jul 18, 2026169 ms
Jul 25, 2026170 ms
Aug 1, 2026180 ms
Aug 8, 2026185 ms
Aug 15, 2026187 ms
Aug 22, 2026188 ms
Aug 29, 2026180 ms
Sep 5, 2026174 ms
Sep 12, 2026171 ms
Sep 19, 2026170 ms
Sep 26, 2026171 ms
Oct 3, 2026168 ms
Oct 10, 2026172 ms
Oct 17, 2026173 ms
Oct 24, 2026173 ms
Oct 31, 2026176 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of switchelectronics.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. switchelectronics.co.uk at 0.6 s0.6 s
  2. switchelectronics.co.uk at 1.2 s1.2 s
  3. switchelectronics.co.uk at 1.8 s1.8 s
  4. switchelectronics.co.uk at 2.5 s2.5 s
  5. switchelectronics.co.uk at 3.1 s3.1 s
  6. switchelectronics.co.uk at 3.7 s3.7 s
  7. switchelectronics.co.uk at 4.3 s4.3 s
  8. switchelectronics.co.uk at 4.9 s4.9 s

Speed

10 to fix48
  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    750 ms · 584 KiB

    About 584 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and xsellco.com and others), adding 1.2 MB and 1.2 s of main-thread time.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 1.2 s. During a long task the page ignores taps.

  • Google Tag Manager adds 381 ms

    381 ms

    Google Tag Manager costs a phone 381 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    350 ms · 59 KiB

    3 images could be 59 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 82 KiB

    About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,552 HTML elements

    The page has 2,552 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    40 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 14.4 s

    14.4 s

    The page becomes fully interactive after 14.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Shop Now”. Most of its time is resource load delay (2.9 s).

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 176 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 199 ms

    199 ms

    Real visitors wait 199 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 473 ms

    473 ms

    Real visitors wait 473 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 250 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 250 requests on a phone: scripts 1.5 MB (84), other files 882 KiB (134) and images 717 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9394
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8579
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (280 characters)

    Your meta description is 280 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 615 internal links, 7 external

    The homepage links to 615 pages on switchelectronics.co.uk and 7 external pages.

5 checks passed
  • Title: 49 characters

    Your title is a healthy 49 characters: “Switch Electronics | Your One Stop Component Shop”.

  • Canonical URL set

    The canonical URL is https://www.switchelectronics.co.uk/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.switchelectronics.co.uk/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.switchelectronics.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,667 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.switchelectronics.co.uk/collections/all-brands has no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://www.switchelectronics.co.uk/products/switch-electronics-e-gift-card, https://www.switchelectronics.co.uk/pages/aboutus, https://www.switchelectronics.co.uk/collections/all-brands, https://www.switchelectronics.co.uk/pages/contact, https://www.switchelectronics.co.uk/pages/business-account-application and https://www.switchelectronics.co.uk/pages/bulk-order-form and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8176
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187104566&Ver=2&mid=368725d3-ee9e-44ef-aaea-bcd3b5ce34a8&bo=1&sid=8d2755e0db8111f187e16134b5d1edc8&vid=8d277190db8111f19bc8d112e6cba929&vids=1&msclkid=N&pi=918639831&l.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.

2 checks passed
  • Tap targets are thumb-sized

    18 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • About 294 words of copy

    The homepage carries about 294 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Shop Range”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact Page”, “Request a Quote” and “Shop Now”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at switchelectronics.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Klaviyo Email Marketing Sms · Powerful Form Builder · Judge Me Reviews · Gempages Builder · Gdpr Cookie Consent · Pdf Invoice Customizer · Dealeasy · Cartbite · T Selector · Bestpush · orichi.info · webgains.com · hextom.com · kxcdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on switchelectronics.co.uk, including 15 speed issues and 5 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
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  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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