tactree.co.uk website review

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

A phone's processor spends 6.4 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,399 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Clarity and others), adding 3.0 MB and 1.4 s of main-thread time.

38 files are served with short cache lifetimes, so returning visitors download them again (507 KiB).

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

4 images could be 195 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 445 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Google Tag Manager costs a phone 371 ms of main-thread work and 665 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 116 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

12 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.

Polyfills for old browsers add 95 KiB JavaScript that modern phones do not need.

25 KiB could be saved by minifying JavaScript.

13 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

The page becomes fully interactive after 31.5 s. Good is under 3.8 s.

Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 410 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.3 MB in 615 requests on a phone: scripts 3.0 MB (183), other files 1.8 MB (279) and images 1.1 MB (116). Under 2 MB keeps phones on slow connections fast.

6 images (332 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (98 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.79 g of CO₂e: 214.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

26 visible links have no text or label, so screen readers cannot say where they go.

Your title is 74 characters, so Google will cut it off around 60: “Tactical Gear UK | Tactical Equipment | 5.11 Tactical Kit & More – TacTree”.

Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 357 pages on tactree.co.uk and 7 external pages.

https://tactree.co.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://tactree.co.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://tactree.co.uk/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://tactree.co.uk/pages/delivery, https://tactree.co.uk/customer_authentication/redirect, https://tactree.co.uk/collections/clothing, https://tactree.co.uk/collections/mens-clothing, https://tactree.co.uk/collections/mens-trousers and https://tactree.co.uk/collections/mens-shorts and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56340986&tm=gtm002&Ver=2&mid=3fc5a1f1-f2f4-4b65-9673-f7cefeaaf1b5&bo=1&sid=c4aa3ca0dbdb11f18ef46711c49277e2&vid=c4aa4a80dbdb11f188270d1122a9b7fe&vids=1&msclkid=N&pi=91.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'email')”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,134 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 34 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.