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tae.in website review
Visit site (opens in a new tab)Reviewed 7 November 202627 issues · 71 checks
This review found 27 issues worth fixing on tae.in, 5 of them high impact, across 71 checks. The most urgent: page weight: 6.7 MB in 386 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #22,933 of 98,971 reviewed websitesbeats 72%
- #14,665 of 54,142 online storesbeats 66%
- #14,205 of 49,115 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 168 ms |
| May 23, 2026 | 174 ms |
| May 30, 2026 | 178 ms |
| Jun 6, 2026 | 180 ms |
| Jun 13, 2026 | 183 ms |
| Jun 20, 2026 | 184 ms |
| Jun 27, 2026 | 182 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 175 ms |
| Jul 18, 2026 | 173 ms |
| Jul 25, 2026 | 177 ms |
| Aug 1, 2026 | 177 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 177 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 170 ms |
| Sep 5, 2026 | 158 ms |
| Sep 12, 2026 | 161 ms |
| Sep 19, 2026 | 157 ms |
| Sep 26, 2026 | 156 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 160 ms |
| Oct 17, 2026 | 167 ms |
| Oct 24, 2026 | 173 ms |
| Oct 31, 2026 | 167 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 4.7 MB and 1.1 s of main-thread time.
Use efficient cache lifetimes
700 ms · 355 KiB24 files are served with short cache lifetimes, so returning visitors download them again (355 KiB).
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 660 KiBAbout 660 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 192 ms
192 msShopify costs a phone 192 ms of main-thread work and 3.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 456 ms
456 msGoogle Tag Manager costs a phone 456 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 73 KiBAbout 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,432 HTML elements
The page has 2,432 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
223 KiB10 images could be 223 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
150 ms · 67 KiBPolyfills for old browsers add 67 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 173 ms. During a long task the page ignores taps.
Render-blocking requests
150 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Minify JavaScript
55 KiB55 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.9 s
14.9 sYour largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Varaasa banner for mobile.webp__PID:1e5fc1a5-2e7e-47cc-98b5…”.
Time to Interactive: 32.9 s
32.9 sThe page becomes fully interactive after 32.9 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 291 ms
291 msScripts block taps and scrolling for 291 ms in total while the page loads. Good is under 200 ms.
13 images without width and height
13 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 168 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 125 ms
125 msReal visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 503 ms
503 msReal visitors wait 503 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.049
0.049The layout barely moves while loading (CLS 0.049, good is under 0.1).
Images and page weight
Page weight: 6.7 MB in 386 requests
6.7 MBYour homepage downloads 6.7 MB in 386 requests on a phone: images 2.4 MB (98), scripts 1.9 MB (98) and fonts 1.2 MB (10). Under 2 MB keeps phones on slow connections fast.
About 1.9 g of CO₂ per visit
1.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.90 g of CO₂e: 228.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
62 images without alt text
62 images have no alt text, which hurts accessibility and image search.
3 links without text
3 links have no text or label, so screen readers cannot say where they go.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h6), which makes the page harder to scan with a screen reader.
SEO
Title is short (23 characters)
Your title is only 23 characters: “The Ayurveda Experience”. Between 30 and 65 characters leaves room to say what you do and for whom.
3 H1 headlines
There are 3 <h1> headlines (“What people have said about products brought to t…”, “In the Media” and “Looking for an easier way to shop your favorites?”). One clear main headline is easier for people and search engines.
Meta description is long (230 characters)
Your meta description is 230 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: url is not an absolute URL ("tae.in")”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
172 internal links, 15 external
The homepage links to 172 pages on tae.in and 15 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://tae.in/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tae.in/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://tae.in/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without a meta description
https://tae.in/collections/face-care-all-products, https://tae.in/collections/body-care-all-products, https://tae.in/collections/hair-care-all-products, https://tae.in/pages/about-courses, https://tae.in/pages/the-ayurveda-experience-reviews and https://tae.in/pages/contact-us-here and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://tae.in/pages/about-courses, https://tae.in/pages/contact-us-here, https://tae.in/pages/about-varaasa-heritage-ayurveda, https://tae.in/pages/varaasa-collection-b and https://tae.in/pages/about-a-modernica-naturalis have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://tae.in/pages/contact-us-here, https://tae.in/collections/gifting-combos and https://tae.in/policies/shipping-policy took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
8 console errors
8 errors were logged to the browser console during Google's test (“Access to fetch at 'https://apis.sharechat.com/self-serve-service/v1/external/selfServe/sdk/9vHoLZA…”).
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
About 2,094 words of copy
The homepage carries about 2,094 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact Us”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 102 testimonial or review blocks and 3 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tae.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Seo Manager Venntov · Geoip Country Redirect · Klaviyo Email Marketing Sms · Bitespeed Whatsapp Marketing · Elevar Conversion Tracking · Pagefly Ai Page Builder · Judge Me Reviews · Sales Motivator Free Gifts · jst.ai · gokwik.co · searchserverapi1.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on tae.in, including 14 speed issues and 5 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.