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takeultra.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 81 checks

This review found 31 issues worth fixing on takeultra.com, 14 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.1 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.7 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.7 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.3 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
218 ms165 msMay 16Oct 31187 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026178 ms
May 23, 2026179 ms
May 30, 2026179 ms
Jun 6, 2026181 ms
Jun 13, 2026180 ms
Jun 20, 2026187 ms
Jun 27, 2026196 ms
Jul 4, 2026204 ms
Jul 11, 2026212 ms
Jul 18, 2026208 ms
Jul 25, 2026202 ms
Aug 1, 2026196 ms
Aug 8, 2026194 ms
Aug 15, 2026192 ms
Aug 22, 2026188 ms
Aug 29, 2026187 ms
Sep 5, 2026186 ms
Sep 12, 2026179 ms
Sep 19, 2026171 ms
Sep 26, 2026171 ms
Oct 3, 2026172 ms
Oct 10, 2026179 ms
Oct 17, 2026187 ms
Oct 24, 2026188 ms
Oct 31, 2026187 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of takeultra.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. takeultra.com at 1.0 s1.0 s
  2. takeultra.com at 1.9 s1.9 s
  3. takeultra.com at 2.9 s2.9 s
  4. takeultra.com at 3.8 s3.8 s
  5. takeultra.com at 4.8 s4.8 s
  6. takeultra.com at 5.7 s5.7 s
  7. takeultra.com at 6.7 s6.7 s
  8. takeultra.com at 7.7 s7.7 s

Speed

9 to fix45
  • Use efficient cache lifetimes

    2.3 s · 868 KiB

    38 files are served with short cache lifetimes, so returning visitors download them again (868 KiB).

  • Reduce unused JavaScript

    2.1 s · 690 KiB

    About 690 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Render-blocking requests

    1.8 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Facebook and Google Tag Manager and others), adding 1.6 MB and 1.6 s of main-thread time.

  • Improve image delivery

    150 ms · 498 KiB

    18 images could be 498 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • alia-prod.com adds 455 ms

    455 ms

    alia-prod.com costs a phone 455 ms of main-thread work and 289 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,612 HTML elements

    The page has 1,612 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    200 ms · 60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.0 s

    18.0 s

    Your largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 24.6 s

    24.6 s

    The page becomes fully interactive after 24.6 s. Good is under 3.8 s.

  • Speed Index: 13.4 s

    13.4 s

    Visually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 492 ms

    492 ms

    Scripts block taps and scrolling for 492 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 178 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 635 ms

    635 ms

    Real visitors wait 635 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 16.0 MB in 455 requests

    16.0 MB

    Your homepage downloads 16.0 MB in 455 requests on a phone: media 11.7 MB (21), scripts 2.3 MB (138) and other files 958 KiB (184). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (240 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.5 g of CO₂ per visit

    4.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.52 g of CO₂e: 542.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 97 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 82 internal links, 31 external

    The homepage links to 82 pages on takeultra.com and 31 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “instant focus in a pouch”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Ultra Pouches | Nootropic Pouches for Focus, Energy & Sleep”.

  • Canonical URL set

    The canonical URL is https://takeultra.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://takeultra.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,208 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://takeultra.com/llms.txt (5 KiB, 5 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://takeultra.com/products/focus-pouches-v2 and https://takeultra.com/products/focus-pouches-v2-1 all use the title “Focus Pouches – Ultra Pouches”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://takeultra.com/policies/terms-of-service and https://takeultra.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://takeultra.com/products/focus-pouches-v2 and https://takeultra.com/products/focus-pouches-v2-1 use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://takeultra.com/products/focus-pouches-v2, whose canonical is https://takeultra.com/products/focus-pouches-v2-1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    13 pages of 14 loaded without an error (the rest turned automated requests away).

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://segment.prod.bidr.io/associate-segment?buzz_key=tatari&segment_key=tatari-19540&value=&uncacheplz=7942504107.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “fbq is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,059 words of copy

    The homepage carries about 1,059 words of visible text.

5 checks passed
  • 27 calls to action

    The homepage has 27 calls to action, for example “Contact”, “Try Sleep - go to product sleep pouches” and “Shop - go to product energy pouches”.

  • 2 short forms

    2 short forms (0 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 56 testimonial or review blocks, 28 customer or partner logos and “500+ reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 10 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 70 cookies set on arrival

    70

    Opening the homepage sets 70 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 79 other companies contacted

    Loading the homepage contacts 79 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at takeultra.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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