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takeultra.com website review
Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 81 checks
This review found 31 issues worth fixing on takeultra.com, 14 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #35,700 of 105,147 reviewed websitesbeats 60%
- #23,601 of 58,990 online storesbeats 53%
- #22,762 of 53,745 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 178 ms |
| May 23, 2026 | 179 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 181 ms |
| Jun 13, 2026 | 180 ms |
| Jun 20, 2026 | 187 ms |
| Jun 27, 2026 | 196 ms |
| Jul 4, 2026 | 204 ms |
| Jul 11, 2026 | 212 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 202 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 194 ms |
| Aug 15, 2026 | 192 ms |
| Aug 22, 2026 | 188 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 186 ms |
| Sep 12, 2026 | 179 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 172 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 187 ms |
| Oct 24, 2026 | 188 ms |
| Oct 31, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.3 s · 868 KiB38 files are served with short cache lifetimes, so returning visitors download them again (868 KiB).
Reduce unused JavaScript
2.1 s · 690 KiBAbout 690 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Render-blocking requests
1.8 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.7 s
A phone's processor spends 6.7 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Facebook and Google Tag Manager and others), adding 1.6 MB and 1.6 s of main-thread time.
Improve image delivery
150 ms · 498 KiB18 images could be 498 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
alia-prod.com adds 455 ms
455 msalia-prod.com costs a phone 455 ms of main-thread work and 289 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,612 HTML elements
The page has 1,612 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
200 ms · 60 KiBPolyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.0 s
18.0 sYour largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 24.6 s
24.6 sThe page becomes fully interactive after 24.6 s. Good is under 3.8 s.
Speed Index: 13.4 s
13.4 sVisually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 492 ms
492 msScripts block taps and scrolling for 492 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 178 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 635 ms
635 msReal visitors wait 635 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 16.0 MB in 455 requests
16.0 MBYour homepage downloads 16.0 MB in 455 requests on a phone: media 11.7 MB (21), scripts 2.3 MB (138) and other files 958 KiB (184). Under 2 MB keeps phones on slow connections fast.
7 images below the first screen load straight away
7 images further down the page (240 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.5 g of CO₂ per visit
4.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.52 g of CO₂e: 542.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 97 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (164 characters)
Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
82 internal links, 31 external
The homepage links to 82 pages on takeultra.com and 31 external pages.
7 checks passed
One H1 headline
Your main headline reads: “instant focus in a pouch”.
Title: 59 characters
Your title is a healthy 59 characters: “Ultra Pouches | Nootropic Pouches for Focus, Energy & Sleep”.
Canonical URL set
The canonical URL is https://takeultra.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://takeultra.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,208 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://takeultra.com/llms.txt (5 KiB, 5 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://takeultra.com/products/focus-pouches-v2 and https://takeultra.com/products/focus-pouches-v2-1 all use the title “Focus Pouches – Ultra Pouches”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://takeultra.com/policies/terms-of-service and https://takeultra.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://takeultra.com/products/focus-pouches-v2 and https://takeultra.com/products/focus-pouches-v2-1 use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://takeultra.com/products/focus-pouches-v2, whose canonical is https://takeultra.com/products/focus-pouches-v2-1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
13 pages of 14 loaded without an error (the rest turned automated requests away).
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://segment.prod.bidr.io/associate-segment?buzz_key=tatari&segment_key=tatari-19540&value=&uncacheplz=7942504107.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “fbq is not defined”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
10 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,059 words of copy
The homepage carries about 1,059 words of visible text.
5 checks passed
27 calls to action
The homepage has 27 calls to action, for example “Contact”, “Try Sleep - go to product sleep pouches” and “Shop - go to product energy pouches”.
2 short forms
2 short forms (0 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 56 testimonial or review blocks, 28 customer or partner logos and “500+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 0 phone links and 10 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
70 cookies set on arrival
70Opening the homepage sets 70 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
79 other companies contacted
Loading the homepage contacts 79 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at takeultra.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on takeultra.com, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.