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takingbacksundaystore.com website review
Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 79 checks
This review found 31 issues worth fixing on takingbacksundaystore.com, 6 of them high impact, across 79 checks. The most urgent: aRIA attributes must conform to valid values (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,367 of 105,147 reviewed websitesbeats 90%
- #4,273 of 58,990 online storesbeats 89%
- #4,149 of 53,745 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 910 ms |
| May 30, 2026 | 902 ms |
| Jun 6, 2026 | 911 ms |
| Jun 13, 2026 | 941 ms |
| Jun 20, 2026 | 823 ms |
| Jun 27, 2026 | 817 ms |
| Jul 4, 2026 | 868 ms |
| Jul 11, 2026 | 856 ms |
| Jul 18, 2026 | 810 ms |
| Jul 25, 2026 | 818 ms |
| Aug 1, 2026 | 730 ms |
| Aug 8, 2026 | 881 ms |
| Aug 15, 2026 | 887 ms |
| Aug 22, 2026 | 859 ms |
| Aug 29, 2026 | 863 ms |
| Sep 5, 2026 | 747 ms |
| Sep 12, 2026 | 710 ms |
| Sep 19, 2026 | 663 ms |
| Sep 26, 2026 | 663 ms |
| Oct 3, 2026 | 657 ms |
| Oct 10, 2026 | 672 ms |
| Oct 17, 2026 | 694 ms |
| Oct 24, 2026 | 704 ms |
| Oct 31, 2026 | 706 ms |
| Nov 7, 2026 | 721 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 77 ms |
| May 30, 2026 | 78 ms |
| Jun 6, 2026 | 78 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 78 ms |
| Jul 4, 2026 | 78 ms |
| Jul 25, 2026 | 70 ms |
| Aug 1, 2026 | 71 ms |
| Aug 8, 2026 | 71 ms |
| Aug 15, 2026 | 72 ms |
| Aug 22, 2026 | 72 ms |
| Aug 29, 2026 | 72 ms |
| Sep 5, 2026 | 74 ms |
| Sep 12, 2026 | 74 ms |
| Sep 19, 2026 | 72 ms |
| Sep 26, 2026 | 72 ms |
| Oct 3, 2026 | 75 ms |
| Oct 10, 2026 | 74 ms |
| Oct 17, 2026 | 77 ms |
| Oct 24, 2026 | 77 ms |
| Oct 31, 2026 | 77 ms |
| Nov 7, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.5 s
3.2 s
3.8 s
4.4 s
5.1 s
Speed
Mobile performance score: 83
83/100Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (spotifycdn.com, Google CDN and Bold Commerce and others), adding 1.4 MB and 777 ms of main-thread time.
Reduce unused JavaScript
606 KiBAbout 606 KiB of JavaScript is downloaded but never used on this page.
spotifycdn.com adds 400 ms
400 msspotifycdn.com costs a phone 400 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Improve image delivery
277 KiB9 images could be 277 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
144 KiB6 files are served with short cache lifetimes, so returning visitors download them again (144 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.
Reduce unused CSS
76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 13.7 s
13.7 sThe page becomes fully interactive after 13.7 s. Good is under 3.8 s.
Speed Index: 7.4 s
7.4 sVisually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.
58 images without width and height
58 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 2.9 s
2.9 sYour largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “LOUDER NOW 20TH ANNIVERSARY VINYL AVAILABLE NOW”. Most of its time is element render delay (2.4 s).
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 77 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 382 ms
382 msReal visitors wait 382 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 85 ms
85 msScripts block the page for only 85 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 202 requests
3.4 MBYour homepage downloads 3.4 MB in 202 requests on a phone: scripts 1.3 MB (58), images 1.1 MB (28) and other files 744 KiB (96). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
mobile-8.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images below the first screen load straight away
5 images further down the page (125 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
0.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (24 characters)
Your title is only 24 characters: “Taking Back Sunday Store”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (40 characters)
Your meta description is only 40 characters: “Taking Back Sunday Official Online Store”. 70 to 160 characters is enough to sell the click.
2 H1 headlines
There are 2 <h1> headlines (“Taking Back Sunday” and “Taking Back Sunday Red Rocks 2026 Poster”). One clear main headline is easier for people and search engines.
99 internal links, 17 external
The homepage links to 99 pages on takingbacksundaystore.com and 17 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://takingbacksundaystore.com/.
Structured data in place
Structured data found: Product.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://takingbacksundaystore.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (718 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://takingbacksundaystore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without a meta description
https://takingbacksundaystore.com/collections/all, https://takingbacksundaystore.com/collections/shirts-tank-tops, https://takingbacksundaystore.com/collections/womens-shirts-tanks, https://takingbacksundaystore.com/collections/sweatshirts, https://takingbacksundaystore.com/collections/jackets and https://takingbacksundaystore.com/collections/152-merch and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://takingbacksundaystore.com/collections/louder-now-20th-anniversary/products/taking-back-sunday-louder-now-20th-anniversary-edition-vinyl-laminate-1, whose canonical is https://takingbacksundaystore.com/products/taking-back-sunday-louder-now-20th-anniversary-edition-vinyl-laminate-1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
43 of 45 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 548 words of copy
The homepage carries about 548 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER NOW”.
3 calls to action
The homepage has 3 calls to action, for example “ORDER NOW”, “Contact Us” and “Subscribe”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at takingbacksundaystore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Sc Product Options · Minmaxify Order Limits · Promotion Popup Allnew · Product Upsell · boldapps.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on takingbacksundaystore.com, including 12 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.