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tampabay.com website review
Visit site (opens in a new tab)Reviewed 28 October 202650 issues · 106 checks
This review found 50 issues worth fixing on tampabay.com, 20 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 153 ms |
| May 16, 2026 | 153 ms |
| May 23, 2026 | 154 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 159 ms |
| Jun 13, 2026 | 159 ms |
| Jun 20, 2026 | 158 ms |
| Jun 27, 2026 | 159 ms |
| Jul 4, 2026 | 160 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 158 ms |
| Jul 25, 2026 | 150 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 151 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 158 ms |
| Sep 26, 2026 | 155 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 161 ms |
| Oct 24, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.1 s
3.1 s
4.2 s
5.2 s
6.3 s
7.3 s
8.3 s
Speed
Reduce unused JavaScript
5.1 s · 2.7 MBAbout 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.
Use efficient cache lifetimes
2.4 s · 2.1 MB79 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).
Render-blocking requests
2.3 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
script.ac adds 1.4 s
1.4 sscript.ac costs a phone 1.4 s of main-thread work and 71 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.9 s
A phone's processor spends 11.9 s on main-thread work while loading, 8.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (script.ac, Google Tag Manager and YouTube and others), adding 5.1 MB and 3.3 s of main-thread time.
Google Tag Manager adds 681 ms
681 msGoogle Tag Manager costs a phone 681 ms of main-thread work and 638 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 489 ms
489 msYouTube costs a phone 489 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google/Doubleclick Ads adds 373 ms
373 msGoogle/Doubleclick Ads costs a phone 373 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
420 ms · 79 KiB79 KiB could be saved by minifying JavaScript.
Improve image delivery
100 ms · 373 KiB12 images could be 373 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Duplicated JavaScript
400 ms · 63 KiB63 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 400 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 327 ms. During a long task the page ignores taps.
1,920 HTML elements
The page has 1,920 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
ck4hkyq3myt6.com adds 112 ms
112 msck4hkyq3myt6.com costs a phone 112 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
270 ms · 144 KiBAbout 144 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 270 ms faster on a phone.
Legacy JavaScript
200 ms · 78 KiBPolyfills for old browsers add 78 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 70 ms
70 msYour server sent the HTML in 70 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.0 s
21.0 sYour largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Construction continues on the Olivette residential building…”.
Speed Index: 21.9 s
21.9 sVisually, the page fills in at 21.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 55.6 s
55.6 sThe page becomes fully interactive after 55.6 s. Good is under 3.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
38 images without width and height
38 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 153 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 126 ms
126 msReal visitors wait 126 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 316 ms
316 msReal visitors wait 316 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.056
0.056The layout barely moves while loading (CLS 0.056, good is under 0.1).
Images and page weight
Page weight: 8.5 MB in 392 requests
8.5 MBYour homepage downloads 8.5 MB in 392 requests on a phone: scripts 5.8 MB (110), images 1.5 MB (78) and other files 378 KiB (170). Under 2 MB keeps phones on slow connections fast.
8 images below the first screen load straight away
8 images further down the page (309 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (125 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.4 g of CO₂ per visit
2.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.41 g of CO₂e: 289.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
63 text elements with low contrast
63 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (98 elements)
All page content should be contained by landmarks: 98 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 11 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.
No XML sitemap
No XML sitemap at https://www.tampabay.com/sitemap.xml, so Google discovers your pages only by following links.
181 internal links, 35 external
The homepage links to 181 pages on tampabay.com and 35 external pages.
6 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Powered by the Tampa Bay Times, tampabay.com is your home for breaking news you can trust. Set us as your home page and…”.
One H1 headline
Your main headline reads: “SPORTS”.
Title: 56 characters
Your title is a healthy 56 characters: “Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times”.
Canonical URL set
The canonical URL is https://www.tampabay.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No llms.txt
There is no https://www.tampabay.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 3 crawlers
robots.txt blocks GPTBot, ClaudeBot and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (951 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.tampabay.com/weather, whose canonical is https://www.tampabay.com/weather?icast_unit=C&icast_day=Next%20Day&icast_page=%2FLocal%2FHourly&icast_location=USFL0534%2F&%3Brut=39dab6ae815380c154f8ed815c97f6a6c7e921134bb994f621a29dd9fb1b5590%2F&icast_chart=Dew%20Point. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
14 pages without an H1
https://www.tampabay.com/weather, https://www.tampabay.com/news, https://www.tampabay.com/news/tampa, https://www.tampabay.com/news/st-petersburg, https://www.tampabay.com/news/clearwater and https://www.tampabay.com/news/hillsborough and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://rtb.mfadsrvr.com/sync?ssp=revcontent&ssp_user_id=08a34dae78fa48fe8b9e57e6e95a22d0&wid=284336.
18 third-party cookies
18 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 3 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Pageview was not tracked: Check url and configuration.”.
7 distorted images
7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Requests the notification permission on page load
Requests the notification permission on page load.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
93 of 93 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 18 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,004 words of copy
The homepage carries about 1,004 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe”.
6 calls to action
The homepage has 6 calls to action, for example “Subscribe to the Tampa Bay Times”, “Contact” and “Champa Bay Shop”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
79 other companies contacted
Loading the homepage contacts 79 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tampabay.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Hosting
- Akamai
Company
- Employees
- 256
- Founded
- 1884
- Headquarters
- St. Petersburg
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on tampabay.com, including 22 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.