tannersfish.com website review

About 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 13.1 s faster on a phone.

14 images could be 415 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.4 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (YouTube, Hotjar and Google Tag Manager and others), adding 3.9 MB and 1.8 s of main-thread time.

20 files are served with short cache lifetimes, so returning visitors download them again (487 KiB).

YouTube costs a phone 733 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Hotjar costs a phone 363 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 138 ms of main-thread work and 438 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 121 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

12 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 38.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 39.0 s. Good is under 3.8 s.

Visually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.261 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 416 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.5 MB in 495 requests on a phone: scripts 3.6 MB (163), other files 1.4 MB (286) and images 1,019 KiB (18). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 63 elements on the page fail this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

Structured data found (BreadcrumbList, ItemList, LocalBusiness and Organization) but with 5 problems, for example “Organization: logo is not an absolute URL ("//www.tannersfish.com/cdn/shop/files/Tanners_Logo_New_2…”.

1 link has no real href, so search engines can't follow it.

The homepage links to 124 pages on tannersfish.com and 4 external pages.

https://www.tannersfish.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.tannersfish.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.tannersfish.com/customer_authentication/redirect and https://www.tannersfish.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.tannersfish.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

10 images failed to load on a phone, for example data:image/svg+xml;charset=utf-8,%3Csvg%2520xmlns='http://www.w3.org/2000/svg'%2520width='600'%2520height='338'%3E%3C/svg%3E.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

Chrome logged issues while loading the page (“Cookie”).

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 403 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.